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The World of Black-Ops Reputation Management

nymag.com

11–20 of 37 posts

Re: The World of Black-Ops Reputation Management

#11
I was on the other end of of one of these campaigns. It was extremely distressing, having fictional articles pop up every other day. The dispute was over a post I made outing a scammer. In the end (2 months and 50 posts) I folded and removed the post.

After I made peace with the scammers I was then contacted by a reputation management company that tried to extort more cash from me and started posting more articles. Thankfully it ended when I didn't respond.

It's really the lowest level of entrepreneurialism and one that should be shunned. When I have some spare money I will tell the internet that i'm an astronaut just to prove a point.

Re: The World of Black-Ops Reputation Management

#12
I suffered harm from a negative SEO campaign like this.

I was in a relationship with a young woman, whose father is a wealthy CEO of a public company. I will never be able to prove it, but he arranged for my name to be smeared. He ensured that when you google my name, "arrested" showed up in Google instant search. Needless to say, my clients were not thrilled.

He also got the local newspaper to carry a story about an anonymous person in a very specific field of work (mine) who allegedly was being reported for sexual harassment. Again, I can't prove anything, as no names were mentioned, only very direct hints. The newspaper article cost me more than a few friends and who knows how much business.

My lawyer advised me to avoid this guy and recommended that I terminate the relationship with the young woman. I did, and I never told her why.

I have since made several attempts to contact Google to get them to remove the negative search results, but so far I have not received a reply.

I am slowly gathering a pile of evidence of major tax evasion towards her father and his off-shore accounts on Cyprus, and one day revenge will be mine. Justice I have no hope for.

Re: The World of Black-Ops Reputation Management

#14
Funny thing is that many ORM companies fail at guarding own reputation:

Yet the industry has its own image problem. Even the most prominent player, Reputation.com, which charges $3,000 per year—and often many times that—to police search results for clients can’t entirely cleanse its own profile. The company’s first page of Google results is free of negative content, but when a user types the company name into the search box, Google’s auto-complete feature often suggests “Reputation.com scam” as one of the choices. “To solve this for ourselves is not an option based on the time and money we’d have to put into it,” says Michael Fertik, chief executive officer of the Redwood City (Calif.) company, which is backed by more than $67 million in venture funding. “Sometimes you can move content from page two to page five of Google, but the cost becomes so high that it’s not realistic.” Source: http://www.businessweek.com/magazine/fixing-the-reputations-...

Re: The World of Black-Ops Reputation Management

#15
post #10
post #5

Interesting story. I don't want to make any checks, but it seems the story itself could be false; in some way that's even more interesting. E.g. all the sites that are mentionned could exist, but have been created long ago to give this story credits. This also makes me think to all those people that endorse me on linkedin, presumably so that I endorse them back.

CharityNewsForum.com was registered in September 2011...so it seems about right.

The first thing to do surely is to find existing old domain names that have basically never changed. That indicates they are available to purchase.

Buy a site that has been running for ten years but is now out of use and google will love anything it says for a long time.

Might be interesting to quantify that value to google - as banruptcy administrators might want to know how much a domain name is worth

Re: The World of Black-Ops Reputation Management

#16
If future potential sources google the article author's name, they're going to find a vindictive-sounding article in which he fails to adequately protect the anonymity of sources to whom he explicitly promised it. Too bad there's no way to get something removed from google.

Re: The World of Black-Ops Reputation Management

#17
A bit of self-promotion but we started a reputation management SaaS firm aimed at small/medium businesses.

http://socialdraft.com

We've been in the SMB space for a few years offering digital PR services for businesses who really don't have the tools or manpower to deal with the Web. I can't tell you how many clients we have that are pissed at Yelp or some blogger and have threaten legal action. We saw this as an opportunity because the "pain point" is real.

Re: The World of Black-Ops Reputation Management

#18
post #5

Interesting story. I don't want to make any checks, but it seems the story itself could be false; in some way that's even more interesting. E.g. all the sites that are mentionned could exist, but have been created long ago to give this story credits. This also makes me think to all those people that endorse me on linkedin, presumably so that I endorse them back.

Nah, they endorse you by accident, most likely. Linkedin incessantly buggers its users with requests to endorse ones connections. You almost have to make an effort NOT to endorse, if you navigate the site.

Re: The World of Black-Ops Reputation Management

#19

I suffered harm from a negative SEO campaign like this. I was in a relationship with a young woman, whose father is a wealthy CEO of a public company. I will never be able to prove it, but he arranged for my name to be smeared. He ensured that when you google my name, "arrested" showed up in Google instant search. Needless to say, my clients were not thrilled. He also got the local newspaper to carry a story about an…

Did you directly experience bad relations with the father?

Re: The World of Black-Ops Reputation Management

#20

I suffered harm from a negative SEO campaign like this. I was in a relationship with a young woman, whose father is a wealthy CEO of a public company. I will never be able to prove it, but he arranged for my name to be smeared. He ensured that when you google my name, "arrested" showed up in Google instant search. Needless to say, my clients were not thrilled. He also got the local newspaper to carry a story about an…

> I am slowly gathering a pile of evidence of major tax evasion towards her father and his off-shore accounts on Cyprus, and one day revenge will be mine. Justice I have no hope for.

You possibly just blew it.

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