As for the reality of this swap deal. Well, it sounds like a logistical pain in the ass. You are required to come back and get your original battery pack back or pay the difference in cost for the new one. Option number two could be in the thousands of dollars. That means your trip logistics now have to adjust to the location of that particular station or else.
Hypothetically, say you travel from LA to SFO and stay there for work for three months. Will they hold your original battery pack or will it be used to swap into other cars? Your battery could end-up in Nebraska. Then what? How many stations will have this tech and when?
Are they, perhaps, going to charge and store your pack and then somehow ship it to a station near you for reclaiming? If that's the case that would make for a very expensive power-up.
At the end of the day I fail to see how this might convince skeptics unless they suck at math and logical reasoning. Sadly this is very much like their creative financing scheme.
Cool tech but it would have been nice to have gotten far more detail on all points.
Don't get me wrong. I really like Tesla. I am waiting for the SUV and will more than likely buy two of them.