Sure, simple text is fine for a blog. But if I'm selling something like a piece of art it's all about the images: large, high-quality images from multiple angles. Pinterest wouldn't be called minimalist, but it does a damn fine job of accomplishing its goals. Design should help accomplish business (or personal) goals. We run into trouble when we adopt some sort of "minimalism, always, ever, for everything" dogma.
"If additional styling, image, media, or script gives the audience something more - then add it."