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An App Store Experiment

stuartkhall.com

41–50 of 71 posts

Re: An App Store Experiment

#41
post #19

If anything, I found his post discouraging. He's built a great app and only managed to get people to notice it when he made it free. If a top20 app only managed to earn under $500 what does it say about the current state of the app market?

I had the opposite reaction. He sneezed something onto the App Store in mere hours and it made quite a bit of return in a short time.

Re: An App Store Experiment

#42
post #19

If anything, I found his post discouraging. He's built a great app and only managed to get people to notice it when he made it free. If a top20 app only managed to earn under $500 what does it say about the current state of the app market?

The app only took a total of $12 hours of development time and fluctuated between $20-30 a day as a paid app. If he could crank out several more in that same time frame he could get a quasi-steady income going. But honestly, that sounds like a grind, constantly replacing older apps that have run their course. I can understand your discouragement and the same feeling keeps me on the fence as to whether I would like to try earning extra income through a web SaaS or try my luck in the app store casino.

I wish we could have seen revenue numbers if he had put ads on the app the day after he shot up the popularity charts and was doing 10s of thousands of downloads a day.

Re: An App Store Experiment

#43
post #33

Earlier quoted context omitted.

I'm surprised the author isn't putting ads on the free version.

He should wait to see how the free graph will develop after a few days/weeks because chances are that download numbers will fall pretty quickly to ~1000/day.

Why wait until he's flamed out then? The same amount of dev time will have be spent whether he adds ads on day 2 or day 20, why miss the bulk of his opportunity at the top of the charts?

Re: An App Store Experiment

#44
post #6

He went free and only had seven other apps in his category, and he made a few dollars. My question is what does it take to build a real business in the app store? Companies have to pay employees, etc. Are 1% of the companies making most of the money? I think it's going to be hard to build a company 99 cents at a time.

It's basically the top .1% of apps on iOS - the top 1000 overall or so - that make around $1000/day. There are close to 1,000,000 apps - 9,999,000 support one person or less.

$1000/day isn't a company. It's a one or two man shop. It doesn't sound like the economics are there to build the next EA, id Software, etc.

Re: An App Store Experiment

#45
post #44

Earlier quoted context omitted.

It's basically the top .1% of apps on iOS - the top 1000 overall or so - that make around $1000/day. There are close to 1,000,000 apps - 9,999,000 support one person or less.

$1000/day isn't a company. It's a one or two man shop. It doesn't sound like the economics are there to build the next EA, id Software, etc.

You are thinking from your New York or Silicon Valley bubble? Don't worry, I live there too.

Actually, if you are bringing in $1000/day in the Ukraine, you might have quite a little startup indeed.

Re: An App Store Experiment

#47

I feel like I'm missing something, the post keeps saying you need to "create a story around your product" and "you need to sell your app with a story" yet the post never explains what this means, or does it, instead he has made a cool app that wasn't selling and made it free instead and people installed it and liked it. Doesn't this post demonstrate the problems with selling vs. free, not story this or story that?

I thought he meant "story" as a catchall for anything marketing related.

Re: An App Store Experiment

#48
I'm slightly confused, he made his app free on June 15/16, and two days later he's got a tonne of reviews from users stating this application has helped them lose weight, and sounds like they've been using it a while. If the surge in downloads happened just two days ago, those reviews all sound very fishy.

Re: An App Store Experiment

#49

Earlier quoted context omitted.

I think his point was that he didn't do that, and sure enough he wasn't able to generate any intest around the paid version.

I think you're all missing the point. His post is the 'story' behind the app. This post is the marketing.

I agree, I really hope he posts the stats after this post.
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