Regardless of what anyone can think about the actual product, I find it remarkable how the author managed to get such resonance in the media. It might be the name, it might be that the subject matter generates strong opinions in people, but in terms of generating buzz and getting attention it has been quite a success.
Personally, I'm slightly surprised that it's proving to be so popular. Making and eating awesome food is a great joy in life; why would you try to work around that? Interesting concept, nevertheless.
Soylent's creator makes it very clear he still enjoys making and eating awesome food - he just doesn't want to deal with doing so 1,095 times every year. If anything, he appreciates good food even more.