This is a nice description of the hell of modern WWW. But things are worse than that! With few exceptions (Stack Exchange and Wikipedia are notable) most searches will return sites that have been SEOd. My Google search for [spectacles cases] returns these two sites on the first page: ( http://www.spectaclecases.co.uk/ ) ( http://www.aglassescase.co.uk/ ) > Welcome to SpectacleCases.co.uk. You will find a wide selecti…
I noticed this when looking to mail-order some espresso pods: there were eight versions of the same shitty German mail-order company in the top 30 results or so, each trying to look like an independent site targeting a different audience, which you only found out were the same when you tried to check out and saw the same ridiculous extra fees tacked on in the shopping cart. Took forever to find a legit store which wa…
The Destruction of the Web
61–70 of 98 posts
Re: The Destruction of the Web
#62Earlier quoted context omitted.
I won't dig out examples, but I'd like to sketch the general game: You need to have a good publication record (i.e., papers in journals and conference proceedings, some monographs with a prestigious publisher can also help). When you can't publish in high-impact journals/conferences, you lower your expectations and spread your papers over several journals/conferences, some _will_ publish you. The next thing is to spl…
My concern -- and this is a total layman's observation -- is that if someone comes up with a good way to "spam" the academic research circuit, will we be able to tell? Most of us remember the recent Reinhart-Rogoff incident in which a massively flawed paper (think, Excel-based) wasn't challenged until a curious grad student took notice: http://phys.org/news/2013-04-excel-austerity-economics-paper... There are other i…
Re: The Destruction of the Web
#63Gad, I am so sick of SEO. Not Jacques article, but SEO in general. Google owns the game. They run the game on a computer. Ergo, if you want people naturally coming from Google, you must do things its computer likes. Only they won't tell you that. Instead, they'll offer platitudes like "write good content and the users will come" when we all know you could write great content until the cows come home and if nobody lin…
Can I get more detail about the "new protocol" solution? The only anti-spam protocol solution I've seen discussed is authenticated identity for every packet. So no more anonymity, but much better reputation/authority/trust. I'm not down with that. Got something else?
Re: The Destruction of the Web
#64Re: The Destruction of the Web
#65Gad, I am so sick of SEO. Not Jacques article, but SEO in general. Google owns the game. They run the game on a computer. Ergo, if you want people naturally coming from Google, you must do things its computer likes. Only they won't tell you that. Instead, they'll offer platitudes like "write good content and the users will come" when we all know you could write great content until the cows come home and if nobody lin…
Are we really worse off today than we were in 2001? Google isn't perfect, but spam and SEO existed before them. They've beaten it back pretty well in my opinion. Can I get more detail about the "new protocol" solution? The only anti-spam protocol solution I've seen discussed is authenticated identity for every packet. So no more anonymity, but much better reputation/authority/trust. I'm not down with that. Got someth…
How about a double-blind authorship trust built into the http protocol? Put something like an anonymous secure PR inside the packets instead of sitting on top of the entire page transaction and being managed by one party.
That's plenty of hand-waving, I admit, but I think there's probably something there worth exploring.
As far as the "are we worse off" question, I'd love to show you my inbox and spam folder on my servers. The economics of this is driving us to the point where we are paying hundreds of thousands of intelligent people world-wide to spend their lives doing silly things so that Google can evolve its algorithm and we can have better search. Better for me, sure. Maybe you should talk to one of those guys who made enough to feed his family for a few months then lost it all on Panda.
Re: The Destruction of the Web
#66Earlier quoted context omitted.
I think Stack Exchange and Wikipedia are examples of SEO'd sites too. For example: Stack Exchange had problems with indexing before they added a sitemap [1]. Wikipedia takes a lot of care to create machine-indexable pages with quality content, that link back to their sources [2] and are linked to internally. Both follow SEO best practices as described in the Google Quality Guidelines [3] Or your definition of "SEO'd"…
Yes, you're right. I tend to use "SEOd" as being a bit sleazy, rather than just following best current practice.
Re: The Destruction of the Web
#67"Destruction of the Web"? This is really going to destroy the web? Though it is an issue, I hardly think that this is going to destroy anything. May inconvenience some things, cause confusion about when to link (and when to unlink) in the short term until an equilibrium is reached and the next SEO change comes along. But I think that this title itself is Link Bait (something else that might be "destroying the web" by…
The author has a history of being very hyperbolic. I was hoping at least one other person would catch this and not take the article at face value. Spam is a problem, not the destruction of the web.
Re: The Destruction of the Web
#68Earlier quoted context omitted.
My concern -- and this is a total layman's observation -- is that if someone comes up with a good way to "spam" the academic research circuit, will we be able to tell? Most of us remember the recent Reinhart-Rogoff incident in which a massively flawed paper (think, Excel-based) wasn't challenged until a curious grad student took notice: http://phys.org/news/2013-04-excel-austerity-economics-paper... There are other i…
Reinhart-roghoff was not submitted to a peer reviewed journal.
Yet among 400+ other citations, it was self-cited in a paper to the American Economic Review (see google scholar,) which is peer reviewed and appears to have a code submission policy since 2004 (see wikipedia.)
Perhaps if they submitted the paper directly it would have been turned down? That would make it an even better example of how to game citation count like SEO/PageRank.
Re: The Destruction of the Web
#69Gad, I am so sick of SEO. Not Jacques article, but SEO in general. Google owns the game. They run the game on a computer. Ergo, if you want people naturally coming from Google, you must do things its computer likes. Only they won't tell you that. Instead, they'll offer platitudes like "write good content and the users will come" when we all know you could write great content until the cows come home and if nobody lin…
Just say no to people who want to buy links, or votes, or ask you to take down links. Throw those e-mails in your spam folder.
I say this not as a Googler but as someone who struggled with boundary issues as a young adult, where people would ask me unreasonable things and I would comply or I would ask them unreasonable things and burden them. It is not your responsibility to feed someone else's family, unless, of course, you want to. It is not your responsibility to undo the link penalties that some spammer racked up with black-hat SEO, unless they're damaging your own site's reputation and you want to do something about it. It is not your responsibility to fix the web, unless, of course, you have a concrete improvement that you can convince people to try.
It is the SEO's job to find ways to add value without pissing people off. It is Google's job to keep their product useful enough in the face of people that want to abuse it that you keep using it. It's your job to make decisions that advance your interest without trampling on the interests of others.
BTW, Google's tried several attempts at verified authorship protocols, one of which I worked on:
http://www.ghacks.net/2011/11/17/fat-pings-what-are-they-why...
http://www.google.com/insidesearch/features/authorship/index...
https://code.google.com/p/pubsubhubbub/
They usually fail for lack of adoption. It's very difficult to get people to buy into a system that makes them do extra work for the general health of the ecosystem.
Also FWIW, if I were to leave Google and found a web business, I would spend very minimal time on SEO, despite knowing (in broad strokes) how the ranking algorithm operates and having a huge leg up on the competition. Why? Because there are several hundred people inside Google changing the algorithm, and just me on the outside trying to adapt to the changes. I'm far better off aligning my incentives with Google, so that all the work they do benefits me. I'd do this by providing a compelling enough experience for users that they keep coming back and talk about the product on their own accord, not by trying to force them to talk about it. Then all of Google's evals, metrics, etc. would say that my site should be on top, and so they'll tweak the algorithm to adapt to me instead of me tweaking my site to adapt to the algorithm.
Re: The Destruction of the Web
#70I've received a fair number of these, dating back to late last year and continuing to this day. I'm not sure when Panda came in, but I wouldn't say they've increased or decreased since they started. The sites I run are all based around user generated content, and the links are all genuine instances of people sharing information and linking in the process. None of it is backlinks provided to benefit some third party,…
The question is why is there only "Matt Cutts"?
Google could have teams of "Matt Cutts" that are accessible and approachable.
Noting that in the traditional legacy business world (that everyone complains about all the time as the "old" way and needing "disruption") there are usually people that you can complain to about your problem and even an escalation procedure as well as monitoring at the company to make sure the right thing is happening with all the feedback.