21–30 of 35 posts
All looks very sensible, but I'd be interested to see a split-test. You never know what will or won't convert...
So the question becomes do I trust the experts? I do. Therefore this landing page is my new baseline -- I'll split test from here.
Do you have any stats from your analytics you could share? It would be great to see the business side effect.
TBH I actually like your first landing page copy (other than it missing an above-the-fold "what's in this book" statement) and the second one also feels like a work in progress, so it'd be interesting to see how they both perform.
I haven't read the article yet, but clicking on the before/after links got me to say: "Aha, it's a book!" in the first second after opening the 2nd link. So even if it's only this (which I'm sure it's not), huge improvement in the clarity of the message. Do you have data on the conversion rates before/after redesigning the landing page?
While the redesign looks better, I'm somewhat turned off because it follows the same design strategies as used by low-quality info products:
* Cheesy book shot. At least it's not a fake "book generator" box. If this will be delivered as a PDF, why not use the Acrobat logo below a thumbnail preview of the actual cover/first page? To me, seeing real content lends credibility.
* Thin column of text with bullet points.
* Periodic bolded keywords.
* The only things it's missing are a "P.S." section and a breakdown of the cost savings over the alternatives.
I have no doubt that the reason these things are standard is that they work. However, for me the site has the same look and feel I've seen in many low-quality info product kind of sites. As a result, I'm immediately more skeptical than I otherwise would be.
The new is definitely an improvement, but both load fairly slowly - I would try improve this next, or at least allow staged loading so visitors have something to start looking at quickly while the rest loads.
This is surprising. It's just HTML on S3 with cloudflare in front. Maybe Typekit is slowing it down...
The new is definitely an improvement, but both load fairly slowly - I would try improve this next, or at least allow staged loading so visitors have something to start looking at quickly while the rest loads.
This is surprising. It's just HTML on S3 with cloudflare in front. Maybe Typekit is slowing it down...
Up and Down the Ladder of Abstraction: http://worrydream.com/#!2/LadderOfAbstraction This should be required reading for every developer. While the redesign looks better, I'm somewhat turned off because it follows the same design strategies as used by low-quality info products: * Cheesy book shot. At least it's not a fake "book generator" box. If this will be delivered as a PDF, why not use the Acrobat logo below a t…
Don't forget, this book is being written to get profit and recognition (I think ;) and loosing a couple of "this looks too cheap for me" dudes is an OK price to pay to significantly increase the readership. And I'm pretty sure patio11 and brennan know quite a bit about this.
So, so long as "it works" I think he's going in the right direction.
Up and Down the Ladder of Abstraction: http://worrydream.com/#!2/LadderOfAbstraction This should be required reading for every developer. While the redesign looks better, I'm somewhat turned off because it follows the same design strategies as used by low-quality info products: * Cheesy book shot. At least it's not a fake "book generator" box. If this will be delivered as a PDF, why not use the Acrobat logo below a t…
That said I don't mean for it to look low-quality. That could just be a side-effect of my lack of design skills. :-)
Up and Down the Ladder of Abstraction: http://worrydream.com/#!2/LadderOfAbstraction This should be required reading for every developer. While the redesign looks better, I'm somewhat turned off because it follows the same design strategies as used by low-quality info products: * Cheesy book shot. At least it's not a fake "book generator" box. If this will be delivered as a PDF, why not use the Acrobat logo below a t…
That said I don't mean for it to look low-quality. That could just be a side-effect of my lack of design skills. :-)
Up and Down the Ladder of Abstraction: http://worrydream.com/#!2/LadderOfAbstraction This should be required reading for every developer. While the redesign looks better, I'm somewhat turned off because it follows the same design strategies as used by low-quality info products: * Cheesy book shot. At least it's not a fake "book generator" box. If this will be delivered as a PDF, why not use the Acrobat logo below a t…
well, then I guess you won't be a customer. Guess what.. this doesn't matter, the loss is probably all yours (if the actual content is something you can benefit from). Don't forget, this book is being written to get profit and recognition (I think ;) and loosing a couple of "this looks too cheap for me" dudes is an OK price to pay to significantly increase the readership. And I'm pretty sure patio11 and brennan know…
> well, then I guess you won't be a customer. Guess what.. this
> doesn't matter, the loss is probably all yours
> ... is an OK price to pay to significantly increase the readership
> And I'm pretty sure patio11 and brennan know quite a bit about this.