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How patio11 redesigned my landing page in front of a live studio audience

planningforaliens.com

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Re: How patio11 redesigned my landing page in front of a live studio audience

#11

Do you have any stats from your analytics you could share? It would be great to see the business side effect.

Not yet. I have some posts in the works for web designers so I'll see how they convert compared to the old page. I'm ignoring all stats while this article is on HN. This isn't exactly the target audience for my book.

Re: How patio11 redesigned my landing page in front of a live studio audience

#12
Sean Fioritto was the first person I met at BaconBizConf while waiting outside the doors on morning #1. Confident, smart, and altogether friendly guy. I was impressed the level of demonstrated grit he showed when he volunteered his site for a teardown. He was over there just scratching notes away while they punished him. We could all use that kind of grit. More of us would launch great products if we did.

Pat Pohler had a teardown too. He should share his lessons learned as well... {Pat Signal}

Re: How patio11 redesigned my landing page in front of a live studio audience

#13

Sean Fioritto was the first person I met at BaconBizConf while waiting outside the doors on morning #1. Confident, smart, and altogether friendly guy. I was impressed the level of demonstrated grit he showed when he volunteered his site for a teardown. He was over there just scratching notes away while they punished him. We could all use that kind of grit. More of us would launch great products if we did. Pat Pohler…

Thanks Barry. It was nice to meet you there. It was such a great conference, I learned so much and met so many great, like-minded folks.

Re: How patio11 redesigned my landing page in front of a live studio audience

#14
post #4

Earlier quoted context omitted.

This is surprising. It's just HTML on S3 with cloudflare in front. Maybe Typekit is slowing it down...

Probably a dumb question, what is the benefit from using Cloudflare? If I naively set up a page like this I would have just done S3 directly, right?

cloudfare will cache your content in much much more locations across the globe unlike plain s3. (cloudfront from amazon does the same thing)

Re: How patio11 redesigned my landing page in front of a live studio audience

#17
post #3

The new is definitely an improvement, but both load fairly slowly - I would try improve this next, or at least allow staged loading so visitors have something to start looking at quickly while the rest loads.

For what it's worth it loads quickly for me (1/3 second). East coast US.

Re: How patio11 redesigned my landing page in front of a live studio audience

#20
I haven't read the article yet, but clicking on the before/after links got me to say: "Aha, it's a book!" in the first second after opening the 2nd link.

So even if it's only this (which I'm sure it's not), huge improvement in the clarity of the message.

Do you have data on the conversion rates before/after redesigning the landing page?

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