Earlier quoted context omitted.
You're wrong, it does not require that they be incredibly competent, not in the least. It requires that they coordinated with the companies PR departments in the process of setting up the program. The companies asked: what if the shit hits the fan, or this comes out in the public, what do we say? And the government had a simple, boilerplate answer for it. You wouldn't even have to work with the PR dept, just one sing…
Let me be more clear. The part that requires competence is everything up to the leak. Given the scope, keeping this quiet is no small task. It isn't just keeping the people who know about this from talking. It is also preventing other people from finding out. Depending the way they theoretically got this data, that could stretch from keeping this hidden directly in the code base at Facebook to hiding huge amounts of…
Senator Wyden has openly talked about how he wanted to say something about these programs, and even now he can't reveal details of what's going on because it would violate national security and he'd probably be put in prison or at the least removed from Congress.
The overall fact that the NSA has been reading our email, tracking us on Facebook, tapping our phones, etc. has not been kept quiet. Exact details are far more difficult to come by, even now those are classified. The IRS was talking about their right to read our email four years ago. The IRS has no known infrastructure to pull that off, it's clear they were talking about NSA or FBI programs.
As someone else noted, the government is very frequently both competent and incompetent when performing tasks or running programs. There's nothing unusual about that, you see it throughout the government bureaucracy. Sometimes they pull off impressive feats that you only read about decades later, and other times they're Nixon trying to cover up Watergate.