The value of a lot of these apparently lightweight B2C apps is derived primarily from the attention that they get from their users. If you can build something that gets attention, then that's worth a lot of money. In a world where people are spending less and less time watching TV there is now a huge imbalance between corporations who have lots of money and want attention, and huge numbers of people with smartphones…
Wow. That's the most vivid explanation for it all that I've ever seen. Thanks for that.