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How Clash of Clans earns $500,000 a day with in-app purchases

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11–20 of 88 posts

Re: How Clash of Clans earns $500,000 a day with in-app purchases

#13
So it's the very definition of "pay2win".

What I don't understand is how they get people to keep playing once they realize they don't need skill to win, but rather a valid credit card number.

Certainly it must feel like using cheatcodes? The victories must feel empty and you'd get bored pretty quickly, at least I think I would.

Re: How Clash of Clans earns $500,000 a day with in-app purchases

#14
I've been playing Clash of Clans for a few weeks now. I have to say, it's a pretty fun game. Most games that follow a similar layout and design are no where near as polished. The developer behind this game did a really good job making it fun to play.

While I agree that the general formula laid out in the blog post, there are a lot of more subtle game mechanics that I feel help to balance the game (though I am no where near the top-tier of the gameplay yet). I can see at the high levels where the money generation vs cost of things would become a problem, but at least where I'm at, it's fun to play. If I get to the point where I hit a wall where Gems are required to really make progress, I'll just quit.

Re: How Clash of Clans earns $500,000 a day with in-app purchases

#15
post #13

So it's the very definition of "pay2win". What I don't understand is how they get people to keep playing once they realize they don't need skill to win, but rather a valid credit card number. Certainly it must feel like using cheatcodes? The victories must feel empty and you'd get bored pretty quickly, at least I think I would.

You can do pretty well without playing but it's just much slower.

Re: How Clash of Clans earns $500,000 a day with in-app purchases

#16
post #13

So it's the very definition of "pay2win". What I don't understand is how they get people to keep playing once they realize they don't need skill to win, but rather a valid credit card number. Certainly it must feel like using cheatcodes? The victories must feel empty and you'd get bored pretty quickly, at least I think I would.

It's called addiction. They get people addicted to the power that gems confer them. People don't care that they need no skills. They just want that high that the gems give them.

Re: How Clash of Clans earns $500,000 a day with in-app purchases

#17
post #13

So it's the very definition of "pay2win". What I don't understand is how they get people to keep playing once they realize they don't need skill to win, but rather a valid credit card number. Certainly it must feel like using cheatcodes? The victories must feel empty and you'd get bored pretty quickly, at least I think I would.

I haven't played this particular games, but I played a few that sounded similar.

Sometimes people seem to get motivated not so much by winning but by extracting vengeance on people who pissed them off.

Even games without an explicit pay2win mechanic often end up that way due to black markets that pop up outside of the game for trading accounts etc.

Re: How Clash of Clans earns $500,000 a day with in-app purchases

#18

Where did the 500K per day number come from? The Forbes article put their revenue at 2.4m per day between CoC and HayDay. http://www.forbes.com/sites/karstenstrauss/2013/04/17/is-thi...

This was the author's source for the 500k number (linked in the article text):

http://www.insidemobileapps.com/2013/01/10/supercell-generat...

Re: How Clash of Clans earns $500,000 a day with in-app purchases

#19

I think League of Legends or maybe Team Fortress 2 are about as good as it gets in terms of over-delivering value and not overselling their micro-transactions. Not everyone is going to be so successful with the same approach though.

LoL is horrible compared to Dota2 in this regard. You cant play every hero and with added points you get addex abilities. Dota2 micro-transactions only pay for cosmetic items that you can (mostly) also get via trading with other players or as a drop after each finished game.

Re: How Clash of Clans earns $500,000 a day with in-app purchases

#20
post #19

I think League of Legends or maybe Team Fortress 2 are about as good as it gets in terms of over-delivering value and not overselling their micro-transactions. Not everyone is going to be so successful with the same approach though.

LoL is horrible compared to Dota2 in this regard. You cant play every hero and with added points you get addex abilities. Dota2 micro-transactions only pay for cosmetic items that you can (mostly) also get via trading with other players or as a drop after each finished game.

That may be, but I've got tons of hours of enjoyment out of LoL and I kind of like the champ unlocking mechanism just because it gives me something to do/earn, but I'm weird like that.
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