I want to know what kind of thought process goes on company/individual's mind when they decide to do an acquisition like this, for $200M, which doesn't make enough money to justify it. You would think when you are throwing around that kind of money, they would do some rudimentary research? How much money was omgpop making at the time of the acquisition?
MP: "FUCK! OMGPOP's drawsomething is the number one game! COPY IT!"
varucasalt.jpg
Legal: "Mark, uh - I don't think we can copy that one"
MP: "WHY?! - We've done it with everything else!"
Legal: "Yeah - but this one's too big, too successful. If we copy the number one game, it would be too obvious."
MP: "How much to buy it? I WANT IT!"
/stamps foot
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I picture an internal battle around wanting to copy it and realizing that there was no way to copy them without a PR nightmare - so they opted to purchase them for an insane amount... even though that amount was not reflective of their ability to maintain or succeed with future releases.