In
2000, Telia got a single IBM G6 mainframe hosting 1500 virtual Linux images. You'll note that's a tiny, "ancient" model.
IBM currently quotes ability to present "thousands" of virtual Linux images on a single current zSeries mainframe. These servers have virtualised storage IO, virtualised network interfaces etc. and management interfaces older than most of the developers on the hipper cloud platforms.
So to claim IBM "can't build a cloud of their own" is quite ridiculous - they can deliver single mainframes with more capabilities than most smaller cloud providers entire infrastructure for many types of workloads, and have decades of experience aggregating workloads on collections of servers like this (and single system image clustering across up to 32 zSeries mainframes - some simple math should indicate you're then in the tens of thousands of VM images managed as one single system - this with software originally introduced in 1990....), as well as decades of experience building super-computing clusters with accompanying orchestration and management. Heck, they have a separate division doing integrated service management software.
Claiming they can't build a consumer level / low end cloud solution would be more believable, and would explain the SoftLayer acquisition. But there's far more to this market than going for startups who order a handful of vm's.
> When all you have is hosting, you can't lose money on hosting.
That might have become an issue for SoftLayer in the long run if they remained independent.
But IBM is a services company. And one that is an expert in extracting money from customers by building very deep and far reaching client relationships when you can afford them. They could lose money on hosting for the next century if they like, and still see it as a cheap foot in the door for their sales team if it helps them reach new customer segments.
> Google and Amazon are playing the ultra-thin margin long game and the result is that they hope to destroy the competition with an aggressive pricing floor.
Amazon at least is priced ludicrously high compared to providers like Softlayer that can offer hybrid "dedicated + cloud" solutions. If Amazon can compete on price in that market, they've so far not demonstrated any will to do so. Amazon is priced well for the batch "bring up ten servers for two hours" market, though.