Know Your Company

#1

Post by goughjustin » Mon, Jun 03, 2013, 4:21 PM UTC

Re: Know Your Company

#2

Post by nhangen » Mon, Jun 03, 2013, 4:46 PM UTC

It's interesting to see a long form sales letter being used by 37 Signals. It's good copy, but light on details and I'm still not sure who this is targeted at.

Is this meant to be launched or is this something that leaked?

Re: Know Your Company

#3

Post by aeonflux » Mon, Jun 03, 2013, 4:50 PM UTC

"You can't come" technique.

Re: Know Your Company

#4

Post by jonathanjaeger » Mon, Jun 03, 2013, 4:51 PM UTC

nhangen wrote: post #2

It's interesting to see a long form sales letter being used by 37 Signals. It's good copy, but light on details and I'm still not sure who this is targeted at. Is this meant to be launched or is this something that leaked?

Launched, guessing from DHH's tweet: https://twitter.com/dhh/status/341590377863729153

Re: Know Your Company

#5

Post by javery » Mon, Jun 03, 2013, 4:55 PM UTC

Sounds like this: http://www.15five.com/

Re: Know Your Company

#6

Post by anon808 » Mon, Jun 03, 2013, 4:55 PM UTC

I'm uncomfortable with the one-time pricing. This is the second product 37S has released with that pricing scheme (first: basecamp breeze). could be an innovation. i think it creates more ambiguity. if i pay onetime for something I feel like i should own it, not rent it. Still, interesting experiment.

Re: Know Your Company

#7

Post by peterwwillis » Mon, Jun 03, 2013, 4:56 PM UTC

nhangen wrote: post #2

It's interesting to see a long form sales letter being used by 37 Signals. It's good copy, but light on details and I'm still not sure who this is targeted at. Is this meant to be launched or is this something that leaked?

Seems to be targeted at CEOs who want to know what's going on in their company.

Re: Know Your Company

#8

Post by peterwwillis » Mon, Jun 03, 2013, 5:00 PM UTC

anon808 wrote: post #6

I'm uncomfortable with the one-time pricing. This is the second product 37S has released with that pricing scheme (first: basecamp breeze). could be an innovation. i think it creates more ambiguity. if i pay onetime for something I feel like i should own it, not rent it. Still, interesting experiment.

So.... you'd rather keep paying for it and not own it, than pay for it once and not own it?

Re: Know Your Company

#9

Post by anon808 » Mon, Jun 03, 2013, 5:53 PM UTC

peterwwillis wrote: post #8

anon808 wrote: post #6

I'm uncomfortable with the one-time pricing. This is the second product 37S has released with that pricing scheme (first: basecamp breeze). could be an innovation. i think it creates more ambiguity. if i pay onetime for something I feel like i should own it, not rent it. Still, interesting experiment.

So.... you'd rather keep paying for it and not own it, than pay for it once and not own it?

I'd like to rent it, because that's whats actually happening.

Re: Know Your Company

#10

Post by deskpro » Wed, Jun 05, 2013, 3:02 PM UTC

anon808 wrote: post #6

I'm uncomfortable with the one-time pricing. This is the second product 37S has released with that pricing scheme (first: basecamp breeze). could be an innovation. i think it creates more ambiguity. if i pay onetime for something I feel like i should own it, not rent it. Still, interesting experiment.

Breeze got closed down: http://f.cl.ly/items/3i0L021e3M252a022a0p/Screen%20Shot%2020...

A one off price for a SaaS product feels a bit like the software version of a ponzi scheme.