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How Google Authorship decreased our traffic by 90%

jitbit.com

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Re: How Google Authorship decreased our traffic by 90%

#2
I wonder if your Google+ Profile picture was your JitBit Name + Logo, you would have done better.

I think it is your face that is the problem. Not because it's ugly, but because it's obviously a face, which is out of context when searching for "macro recorder". We naturally gloss over things that don't sync with what we expect.

Re: How Google Authorship decreased our traffic by 90%

#3
My brain went through a few things when I saw that result screenshot:

1. I thought it was giving results for a guy named Marco.

2. After realizing it was Macro, I thought the #1 result was a blog or review.

3. I then focused on the 2nd result because it looked less cluttered.

Re: How Google Authorship decreased our traffic by 90%

#7

My brain went through a few things when I saw that result screenshot: 1. I thought it was giving results for a guy named Marco. 2. After realizing it was Macro, I thought the #1 result was a blog or review. 3. I then focused on the 2nd result because it looked less cluttered.

Good observation. So basically, the fact that Google authorship did this is a good thing for people who search Google, because until now his title could "trick" people into clicking on his site (because it was more SEO optimized or for whatever reason), but the "real" result was always the Wikipedia one - because I suppose most people don't have a purchase intent when searching for that, but an intent to find out more information about it.

Re: How Google Authorship decreased our traffic by 90%

#10
post #2

I wonder if your Google+ Profile picture was your JitBit Name + Logo, you would have done better. I think it is your face that is the problem. Not because it's ugly, but because it's obviously a face, which is out of context when searching for "macro recorder". We naturally gloss over things that don't sync with what we expect.

I believe Google will only show a "recognizable headshot,"[1] not any image you give them. So you cannot use a logo.

[1] https://plus.google.com/authorship

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