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Apple’s Tim Cook: The Full D11 Interview [video]

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Re: Apple’s Tim Cook: The Full D11 Interview [video]

#31

Post by bookwormAT »

ernie_ wrote: post #25
bookwormAT wrote: post #18

Earlier quoted context omitted.

And don't forget Google, who got famous for some of their design decisions early on. E.g. the minimal design of google.com, and the "undo replaces confirm dialog" pattern.

Your "undo replaces confirm dialog" quote blew my mind the second I read it. Is there a specific article discussing this design element? It's crazy how something simple goes unnoticed when you use it, but when pointed out you realize the thought process behind it.

Aza Raskin discusses the feature in 2007: http://alistapart.com/article/neveruseawarning . I don't know if there is more/better material on the topic.

Personally, I have a very positive memory of when I discovered this feature in the early days of Gmail.

Edit: Guide van Rossum also wrote about this in 2005: http://www.artima.com/weblogs/viewpost.jsp?thread=97581

Re: Apple’s Tim Cook: The Full D11 Interview [video]

#32

Post by owenfi »

Moto7451 wrote: post #29
owenfi wrote: post #19

My coworkers say Tim's statement "We always focus on making the best products" is BS. I disagreed, but wonder how that reconciles with a rumored low cost iPhone. If Apple introduces a "low cost" phone (vs. just lowering prices of previous generation models) how will they spin that with Tim's methodology?

Personally I think the low cost iPhone, assuming it is actually more than a rumor, will be more akin to a re-skin than a new endeavor. Wall Street, Tech writers, and those swayed by smartphone marketing don't want to see an "old" iPhone 4S for sale, they want the iPhone Mini! They don't really care what's inside of it so long as it meets their needs and can be perceived as new and cool. The previous model iPhone gene…

Yeah, an idea I've been grasping lately is that the market segment looking for something 'new and shiny' is actually underestimated. If true, I guess it places more emphasis on name/fashion feel of the product even when techies try to "see through" that.

Re: Apple’s Tim Cook: The Full D11 Interview [video]

#33

Post by youngerdryas »

blantonl wrote: post #15
martythemaniak wrote: post #8

If Apple releases a wearable, it'll be an interesting test to see if competitors have learned from Apple's success. As in, will the iWearable be as fundamentally different from other watches/bracelets as the iPhone was from prior smartphones? Or will it be essentially the Apple version of the Pebble/Jawbone Up? Being late to the game didn't stop Apple from dominating smartphones and mp3 players, but at those times (6…

Apple's ability to turn relatively new product categories into caché products is impressive. But one thing to consider is that the wearable market has been around far longer than the other markets that Apple has moved into. For instance, the long term existence of a wearable time keeping device has allowed others to cultivate over time the caché market that exists today. Think Rolex, Cartier, etc. Apple is going to h…

Underestimate Apple at your peril, as has been amply demonstrated.

Re: Apple’s Tim Cook: The Full D11 Interview [video]

#34

Post by cremnob »

owenfi wrote: post #19

My coworkers say Tim's statement "We always focus on making the best products" is BS. I disagreed, but wonder how that reconciles with a rumored low cost iPhone. If Apple introduces a "low cost" phone (vs. just lowering prices of previous generation models) how will they spin that with Tim's methodology?

Apple's "low cost" phone will still be sold as a premium product and will be priced accordingly, assuming they do it.

Re: Apple’s Tim Cook: The Full D11 Interview [video]

#35

Post by bennyg »

blantonl wrote: post #16
drawkbox wrote: post #13

Earlier quoted context omitted.

I dig the Pebble, not sure if I'd wear one but it is a nice product and I supported the kickstarter. But, it is a third party product, not widely available yet. Apple doesn't launch something that is pre-order or not available within that quarter on a wide scale, they are hype driven but when they drop a product it is available on a wide scale. Does Samsung or others have a wearable other than Google Glass? Is it ava…

I dig the Pebble, not sure if I'd wear one but it is a nice product and I supported the kickstarter. I think this will be the general consensus of any "ground breaking" wearable time keeping device. I just can't see Apple shaking up the Rolex market.

The watch market seems like a "status" market, ie you get a Rolex not for its timekeeping abilities but for the name. A whole heaping generation of youngsters and technology enthusiasts are getting to be the age of status symbols (car, house, etc). I expect they want something also technological in nature when it comes to their watch - something cool, something better than two hands that rotate a fixed amount of time. I can see Apple shaking the shit out of the timepiece market - or else someone else will.

Re: Apple’s Tim Cook: The Full D11 Interview [video]

#36

Post by reneherse »

blantonl wrote: post #15
martythemaniak wrote: post #8

If Apple releases a wearable, it'll be an interesting test to see if competitors have learned from Apple's success. As in, will the iWearable be as fundamentally different from other watches/bracelets as the iPhone was from prior smartphones? Or will it be essentially the Apple version of the Pebble/Jawbone Up? Being late to the game didn't stop Apple from dominating smartphones and mp3 players, but at those times (6…

Apple's ability to turn relatively new product categories into caché products is impressive. But one thing to consider is that the wearable market has been around far longer than the other markets that Apple has moved into. For instance, the long term existence of a wearable time keeping device has allowed others to cultivate over time the caché market that exists today. Think Rolex, Cartier, etc. Apple is going to h…

It's very unlikely that any Apple product would be designed to compete against the ultra-luxury brands you cite. With consumer oriented products, Apple shoots for the high-middle, where they can capture a high margin on a vast scale. Think BMW 3-series, not a Rolls Royce or Veyron.

Re: Apple’s Tim Cook: The Full D11 Interview [video]

#37

Post by adventured »

This is a shockingly terrible interview by Tim Cook. He dodged constantly and rarely actually answered a question (instead redirecting by answering something that wasn't asked).

He said they weren't religious about not supporting their software on multiple platforms. If that were true, iTunes would be on Android. The honest answer would have been: we believe putting iTunes on Android would hurt iPhone sales and help Android erode our market share faster.

He completely evaded the discussion on how Apple intentionally evades taxes, almost to a cowardly degree in fact. Obviously the entire global Apple corporate setup is designed to evade taxes, top to bottom. It was dishonest for Cook to pretend otherwise. This is par for the course with big company CEOs, but it's still cowardly.

He did a horrible job discussing iCloud and why it's limited to Apple products, while the competition is multi-platform. The obvious reason why, is Apple is trying to protect iPhone sales. Under no circumstances do they want you using iCloud or iTunes on Android.

Most of his answers about products, present or future were the same monotone lame response: we're focused on making great products. No shit.

On patents he again acted like a coward. He tried to completely evade the fact that Apple started the lawsuit wars in smart phones. He came very close to lying and claiming outright that the competition was responsible for starting the patent war. He might as well have pretended that Steve Jobs never said what he did on the matter.

On a question that was about advertising, he dodged massively, and redirected by answering that iPhone app sales are three times that on Android. He obviously was desperate to evade the fact that Android's huge user base means ad supported apps are generating sales far beyond iOS (he didn't even mention iAds, for good reason).

When asked a straight forward question about streaming vs content ownership, he couldn't have possibly dodged any more. Instead of answering it, he simply said that iTunes is still growing. So he ignored the issue of Netflix, Pandora, Spotify, Hulu, YouTube, etc taking over the media landscape as iTunes begins to rapidly lose its music dominance (for good reason he avoided talking about books).

Re: Apple’s Tim Cook: The Full D11 Interview [video]

#38

Post by Udo »

aashaykumar92 wrote: post #2

Does anyone else think that Apple is pretty late in its interests for wearable technology? I mean I'd have thought that by now, Apple would have something ready. But then again, when smartphones came out and Apple expressed interest in them, no one could thing of something as beautiful as the iPhone. So maybe it's the same thing here. Still weird to me.

He also dismissed any broad customer interest in AR products such as glass, while at the same time hinting at future "wearable" products from Apple. That strikes me as a strange and possibly regrettable position to take.

Re: Apple’s Tim Cook: The Full D11 Interview [video]

#39

Post by Udo »

adventured wrote: post #37

This is a shockingly terrible interview by Tim Cook. He dodged constantly and rarely actually answered a question (instead redirecting by answering something that wasn't asked). He said they weren't religious about not supporting their software on multiple platforms. If that were true, iTunes would be on Android. The honest answer would have been: we believe putting iTunes on Android would hurt iPhone sales and help…

Also, when asked by Mossberg why Apple does not constantly churn out top hits (using a music metaphor) it apparently didn't occur to him to reject the premise of the question. The obvious answer would have been "I disagree, Apple continues to deliver a constant stream of big hits every single year. What you're really asking is how often do we get to invent entirely new genres, and I assure you you have seen nothing yet. At the same time you have to keep in mind that innovation is not a mechanical process occurring at regular intervals."

Re: Apple’s Tim Cook: The Full D11 Interview [video]

#40

Post by kmasters »

I think its important to remember that this is a WSJ interview meant to not to befriend industry leaders but to grill them on investors behalf. If you watch previous ATD interviews with Steve Jobs even, you see some of the same attitude from Kara, and Walt.

If you go back far enough in ATD, you can see Walt mocking Steve Jobs before he had completed their comeback. Mocking Steve's demo of iTunes. Which saved the company.

I think the worst you can say about this interview was, Tim Cook is not as disarming (and in some cases dishonest) as Steve Jobs was.

And it was boring to see WSJ tech reporters try and call him on the carpet to expose a vision, just to please the stock market.

We all were left unsatisfied by the excersis, but ATD shouldnt call itself a tech event, if its really just a second rate version of an investor conference call.

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