The declining profitability of Google Adwords
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The declining profitability of Google Adwords
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Re: The declining profitability of Google Adwords
#2Graphs are less useful without scale.
Re: The declining profitability of Google Adwords
#3I spent $100,000 last year on Google AdWords - it made me some decent money. The costs kept getting higher and higher - I called one of there advertising rep's to give me advice - it cost me around $600 losses in 1 day. Called back, made changes - told them I don't want to take 'risks' like that again. I then tried this 'Enhanced Campaign' feature that I think they're bringing in across all accounts in June - it put me in the negative and I'm now no longer advertising with them.
This part hit the nail on the head: "(suggesting ridiculously high default bids, goading you to bid more to get on page 1, not showing your ad at all if you bid too low – even if no other ads appear etc)."
Every time I'd call they'd say up your 'Cost Per Click'. Every single time.
Re: The declining profitability of Google Adwords
#4From the linked http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthrou...
When you are marketing with useful information, then CTRs stay high.Re: The declining profitability of Google Adwords
#5Graphs are less useful without scale.
It's against Google's ToS to share detailed data, I believe.
Re: The declining profitability of Google Adwords
#6The title seems misleading to me. I thought Adwords was losing it's profitability to Google.
Re: The declining profitability of Google Adwords
#7The title seems misleading to me. I thought Adwords was losing it's profitability to Google.
If the OP's premise is extended to all others in his peer group, I read this as the implied "long-run" outcome. Whether that's true or not is another argument...
Re: The declining profitability of Google Adwords
#8I spent $100,000 last year on Google AdWords - it made me some decent money. The costs kept getting higher and higher - I called one of there advertising rep's to give me advice - it cost me around $600 losses in 1 day. Called back, made changes - told them I don't want to take 'risks' like that again. I then tried this 'Enhanced Campaign' feature that I think they're bringing in across all accounts in June - it put…
I've been doing SEM for five years and worked with the full range of google reps.
Quite simply, don't ask reps for advice on a product they've never actually used (as in, with real money). You're better off investing in a proven SEM expert in your field.
Also, the answers/responses from Google reps are basically read from a training manual.
Re: The declining profitability of Google Adwords
#9What are the best alternatives to Google Adwords in terms of paid advertising?
Re: The declining profitability of Google Adwords
#10It is hard to split out the effects that are leading to a tougher Adwords market in general and this particular campaign.
One thing we have noticed about Adwords is that longer campaigns are being ran as essentially residual income with maintenance the more they decline. Thing like bids, keywords, ad text can progressively put you in a worse place than the competition left unchecked. I addition over the years we are getting bombarded with new Adwords features that your competition is likely across.
The other thing I would say is that from first glance your software and site design may be the cause for the decline. People are used to the instant gratification from a web app vs having to download, whereas when you started people wouldn't blink an eye at having to download software. The trend these days is to pair you landing page down to the key point and call to action.
The good thing about all that is that there is probably a lot you can do with landing page A/B testing and possibly on the ads themselves to turn it around.