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Yahoo submits bid for Hulu

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Re: Yahoo submits bid for Hulu

#61

Post by smacktoward »

marcamillion wrote: post #32

Wow....I feel like I am watching a brilliant game of chess. Marissa Mayer is increasingly showing her genius. It is clear that she understands that Yahoo is a New Media company. They serve assets to many eyeballs and monetize those assets. It seems that in her case, their main goal is grab up as much quality inventory as she can, and monetize the hell out of it. As their media inventory gets bigger, economies of scal…

It is clear that she understands that Yahoo is a New Media company. They serve assets to many eyeballs and monetize those assets.

That is pretty much the exact same thing as Terry Semel's vision for Yahoo was.

Remember him?

Re: Yahoo submits bid for Hulu

#62

Post by camus »

arkitaip wrote: post #12

I think one potential positive outcome of all these acquisitions and rumours of acquisitions is that devs are once again seeing Yahoo as an interesting place to work. When you got so many in-shop startups working on interesting stuff, great things can happen beyond figuring out how all the individual acquisitions can fit together. Provided, of course, that Yahoo knows how to properly nurture the startups and their cu…

Whatever,management has not changed, the culture has not changed. Yahoo is just on a buying binge, until it runs out of cash. Mayer will have to fire half the current work force to make up for this or will be out in a year.

Re: Yahoo submits bid for Hulu

#63

Post by photorized »

kevinalexbrown wrote: post #45

Can anyone explain why Hulu wants to sell to a third party? I understand there's infighting according to the article, but it's unclear to me why one of the owners doesn't buy out the rest. Is there some general principle behind not selling to your competitors and choosing a party currently without a huge stake in television or movies like Yahoo? I'm curious about both reasons specific to this particular deal and gene…

Because they are losing money.

Re: Yahoo submits bid for Hulu

#65

Post by SonicSoul »

glhaynes wrote: post #31
criley wrote: post #26

Earlier quoted context omitted.

> Hulu, Netflix and Amazon all produce original content and are perfectly positioned to disrupt them as their distribution volume increases. Uhh, as a Hulu subscriber, I'll just let you know: If I only had "Hulu" content to pick from, I'd cancel my subscription immediately. It's not great stuff, barely worth paying for and CERTAINLY not worth both paying for and sitting through the same 4 advertisements over-and-over…

sitting through the same 4 advertisements over-and-over-and-over again for What is it I don't understand about the online video business that causes this to happen? They can't get enough advertisements from their partners to allow them to be less repetitive? Advertisers don't want to provide variety? (Maybe advertisers specifically want the monotony? Surely not, else they'd follow the same scheme on network TV.) The…

this is the absolute worst, along with turned up volume for commercials it's pure evil. if there is a hell, i am sure it will be filled with repetitive commercials breaks.

if i remember watching tv at my parrents, the regular tv networks do the same thing right? my best guess is that they did some psychological studies and such repetition is necessary to program your brain with "WANT ARBY'S SANDWICH"

Re: Yahoo submits bid for Hulu

#66

Post by Androsynth »

bernardom wrote: post #6

Holy cow. This is a big deal . There is no reason why TV networks need to exist the way they do. Hulu, Netflix and Amazon all produce original content and are perfectly positioned to disrupt them as their distribution volume increases. Even the current distribution channel is being disrupted by Aereo. Hulu is a a huge asset. If Yahoo gets in this game, they have a massive number of users, photos (flickr), blogposts (…

>users, photos (flickr), blogposts (tumblr), mail, content

Other than content, arent those second rate internet properties though? Maybe thats their plan in order not to compete with google/amazon.

(i know flickr is used by professionals, but instagram probably has more users)

Re: Yahoo submits bid for Hulu

#67

Post by camus »

marcamillion wrote: post #32

Wow....I feel like I am watching a brilliant game of chess. Marissa Mayer is increasingly showing her genius. It is clear that she understands that Yahoo is a New Media company. They serve assets to many eyeballs and monetize those assets. It seems that in her case, their main goal is grab up as much quality inventory as she can, and monetize the hell out of it. As their media inventory gets bigger, economies of scal…

Genius? Tumblr is not worth what they paid for and it sounds like the next myspace deal. Hulu makes 0 profit.

There is no genius in just buying random stuffs.

It is so short sided ( stock pumping ) it can only lead to a crash .

There is 0 strategy just a big bubble.

Re: Yahoo submits bid for Hulu

#69

Post by moshdixx »

marcamillion wrote: post #32

Wow....I feel like I am watching a brilliant game of chess. Marissa Mayer is increasingly showing her genius. It is clear that she understands that Yahoo is a New Media company. They serve assets to many eyeballs and monetize those assets. It seems that in her case, their main goal is grab up as much quality inventory as she can, and monetize the hell out of it. As their media inventory gets bigger, economies of scal…

Hahaha hold your horses dude. What is so genius about buying a bunch of gigantic companies ?

Re: Yahoo submits bid for Hulu

#70

Post by dakrisht »

untog wrote: post #48
marcamillion wrote: post #32

Wow....I feel like I am watching a brilliant game of chess. Marissa Mayer is increasingly showing her genius. It is clear that she understands that Yahoo is a New Media company. They serve assets to many eyeballs and monetize those assets. It seems that in her case, their main goal is grab up as much quality inventory as she can, and monetize the hell out of it. As their media inventory gets bigger, economies of scal…

Is "buy lots of big properties so you can advertise across all of them" really CEO genius ? It's something that Yahoo was doing for years before Meyer even came on board- they bought Flickr and Delicious, and tried to buy Facebook. Granted, none of those were hugely successful, but we're still yet to see whether Tumblr and (maybe) Hulu will be. I'm not sure that buying Hulu is such a slam-dunk, anyway. They are entir…

Fully agree. Buying properties is certainly not innovative, or genius for that matter. Oracle was on a shopping spree two years ago and there was nothing genius or innovative about that move.

Marissa's CEO tenure is to be determined as are all these deals that she's making.

I think Hulu is a decent move for Yahoo, but the proof is in the pudding and it's all just media hype at the moment. Additionally, like you said, Hulu is run by the content companies - if they pull their content, it's worth zero. Content deals are very difficult and tricky to achieve, especially for Yahoo being non-factor in the content game (vs. companies like Apple and Amazon that have deep content deal making skills).

This could be a potentially idiotic move.

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