Teenagers Hate Facebook, but They're Not Logging Off
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Re: Teenagers Hate Facebook, but They're Not Logging Off
#2Facebook has no real incentive to reach out to this age group. They won't earn much profit off of teens, and teens are younger than their original demographic (college-aged students).
Also, I thought the line about "everyone says Facebook is dying" was quite telling. The stats say otherwise, but people will believe what they want (or what the media tells them).
Re: Teenagers Hate Facebook, but They're Not Logging Off
#3Facebook has no real incentive to reach out to this age group. They won't earn much profit off of teens, and teens are younger than their original demographic (college-aged students). Also, I thought the line about "everyone says Facebook is dying" was quite telling. The stats say otherwise, but people will believe what they want (or what the media tells them).
What about in five years, when the same teens are college students?
Re: Teenagers Hate Facebook, but They're Not Logging Off
#4Facebook has no real incentive to reach out to this age group. They won't earn much profit off of teens, and teens are younger than their original demographic (college-aged students). Also, I thought the line about "everyone says Facebook is dying" was quite telling. The stats say otherwise, but people will believe what they want (or what the media tells them).
What about in five years, when the same teens are college students?
Well, you're implying there's a great deal of foresight and future investment going on :P
I don't think the turnover from Facebook is currently high enough for "management", as it were, to care about the opinions of a few teenagers.
Re: Teenagers Hate Facebook, but They're Not Logging Off
#5I guess facebook has truly become a utility: It's a semi-monopolist users hate, but they find it too hard to cut the cord. Sounds like AT&T, Comcast etc.
Re: Teenagers Hate Facebook, but They're Not Logging Off
#6Facebook has no real incentive to reach out to this age group. They won't earn much profit off of teens, and teens are younger than their original demographic (college-aged students). Also, I thought the line about "everyone says Facebook is dying" was quite telling. The stats say otherwise, but people will believe what they want (or what the media tells them).
What about in five years, when the same teens are college students?
Exactly, of course you should focus on your most profitable demographic when launching a new product. But once you have a sustainable business it's important to think about where your money will be coming from in the future.
I doubt anyone will say that tobacco companies marketing to teenagers is a bad idea because they can't even buy the product yet. It ensures the long term profitability of the company.
Re: Teenagers Hate Facebook, but They're Not Logging Off
#7Facebook has no real incentive to reach out to this age group. They won't earn much profit off of teens, and teens are younger than their original demographic (college-aged students). Also, I thought the line about "everyone says Facebook is dying" was quite telling. The stats say otherwise, but people will believe what they want (or what the media tells them).
Of course, nobody goes on Facebook anymore. It's too crowded.
Re: Teenagers Hate Facebook, but They're Not Logging Off
#8Facebook has no real incentive to reach out to this age group. They won't earn much profit off of teens, and teens are younger than their original demographic (college-aged students). Also, I thought the line about "everyone says Facebook is dying" was quite telling. The stats say otherwise, but people will believe what they want (or what the media tells them).
I don't think they have anything to fix. The teenagers in the article seemed to believe that your social status is crippled without Facebook. It might be a Machiavellian way to get eyeballs on advertisements, but by criminy it's working, and at the end of the day the end users aren't the customers.
Re: Teenagers Hate Facebook, but They're Not Logging Off
#9If anyone can leave Facebook it's teens. Their social networks aren't developed/mature enough where they have to depend on other people's social network preferences. Most teens could literally leave on a whim and bring most of their friend with them. I still remember how quick the exodus from ICQ to MSN was (and nobody hated ICQ.. it just kinda happened).
Also when a teen tells you that they hate something because there's too much drama.. it means they fuckin' love it. They CAN leave but they don't want to because Facebook is so effective at stoking their out-of-control hormones. With Instagram in the fold this is especially true. As for why everyone else is on Facebook? Well it's because everyone else is on Facebook. And how else are you going to see pictures from your out-of-the-country relatives or creep on your high-school crush. I think Facebook has reached enough critical mass to not have to worry about becoming irrelevant for quite some time. For the record I don't use Facebook much myself, other than to keep a reminder of when everyone's birthday is.
Re: Teenagers Hate Facebook, but They're Not Logging Off
#10Mobile page looks down, but article is still up on main page: http://www.slate.com/blogs/xx_factor/2013/05/22/teenagers_ha...