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Yahoo Board to Meet Sunday to Consider $1.1B, All-Cash Deal for Tumblr

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Re: Yahoo Board to Meet Sunday to Consider $1.1B, All-Cash Deal for Tumblr

#21

Post by staunch »

stanleydrew wrote: post #19
Apocryphon wrote: post #14

If this goes through, it may be amusing to see Yahoo doing better in the social space than Google (is with G+). Tumblr seems like a very wild, organic community that is its own social network. If Yahoo treats it the way Conde Nast has with reddit, it could turn out to be quite the boon for them.

Do you think Conde Nast believes reddit has been a boon for them?

Of course. They could sell it tomorrow for a nice multiple. They bought it for like $15 million and could easily sell it for $100+ million.

Re: Yahoo Board to Meet Sunday to Consider $1.1B, All-Cash Deal for Tumblr

#22

Post by hkmurakami »

sdoowpilihp wrote: post #7
citricsquid wrote: post #6

If the deal goes through Yahoo would now own the Tumblr audience, so Yahoo would have a product with a young audience, the audience Marissa Mayer wants for Yahoo, however, how would they move that audience over to other Yahoo products? An acquisition of Tumblr seems very much like the acquisition of reddit by Advance Publications. They both have huge audiences that are passionate and growing fast but have great diffi…

Bringing the audience over would certainly be a Herculean effort of integrating existing services. As an example Google plus has been integrated into nearly every facet of googles offerings. Yahoo will need to do the same with tumblr, and all of their products, in order to compete. People expect their experience across a companies various products to be seamless now days.

a lot of people have commented that integrating g+ into reader could have worked quite nicely. maybe there's a way to integrate yahoo services with tumble in that kind of symbiotic, natural way without disrupting this existing feel and workflow/user-experience of tumblr.

Re: Yahoo Board to Meet Sunday to Consider $1.1B, All-Cash Deal for Tumblr

#23

Post by [deleted] »

jerf wrote: post #8
citricsquid wrote: post #6

If the deal goes through Yahoo would now own the Tumblr audience, so Yahoo would have a product with a young audience, the audience Marissa Mayer wants for Yahoo, however, how would they move that audience over to other Yahoo products? An acquisition of Tumblr seems very much like the acquisition of reddit by Advance Publications. They both have huge audiences that are passionate and growing fast but have great diffi…

"how would they move that audience over to other Yahoo products?" The way the article is phrased (though we must remember it's third-hand at best) leads me to believe the strategy may be to go the other direction, to meld core Yahoo strengths (whatever that may be) into Tumblr. That is, integrate Yahoo offerings into Tumblr rather than the other way around.

[deleted]

Re: Yahoo Board to Meet Sunday to Consider $1.1B, All-Cash Deal for Tumblr

#24

Post by hkmurakami »

stanleydrew wrote: post #19
Apocryphon wrote: post #14

If this goes through, it may be amusing to see Yahoo doing better in the social space than Google (is with G+). Tumblr seems like a very wild, organic community that is its own social network. If Yahoo treats it the way Conde Nast has with reddit, it could turn out to be quite the boon for them.

Do you think Conde Nast believes reddit has been a boon for them?

it's becoming a force of its own, influencing other sites to follow it and setting trends and attitudes. 2chan is a massive social force in Japan. and reedit is following in its doorsteps and on a path of bigger things.

Re: Yahoo Board to Meet Sunday to Consider $1.1B, All-Cash Deal for Tumblr

#25

Post by mbell »

citricsquid wrote: post #6

If the deal goes through Yahoo would now own the Tumblr audience, so Yahoo would have a product with a young audience, the audience Marissa Mayer wants for Yahoo, however, how would they move that audience over to other Yahoo products? An acquisition of Tumblr seems very much like the acquisition of reddit by Advance Publications. They both have huge audiences that are passionate and growing fast but have great diffi…

I think the (possible) acquisition means a lot more for Yahoo's ability to attract talent than it does for the business bottom line. Probably the same thing, but only in the longer term.

If they acquire tumblr and shut it down, or make changes that result in a receding of the user base, then they are unlikely to acquire talent. If they acquire tumblr and improve it, they will improve they position in the talent acquisition market.

Re: Yahoo Board to Meet Sunday to Consider $1.1B, All-Cash Deal for Tumblr

#26

Post by hkmurakami »

mbell wrote: post #25
citricsquid wrote: post #6

If the deal goes through Yahoo would now own the Tumblr audience, so Yahoo would have a product with a young audience, the audience Marissa Mayer wants for Yahoo, however, how would they move that audience over to other Yahoo products? An acquisition of Tumblr seems very much like the acquisition of reddit by Advance Publications. They both have huge audiences that are passionate and growing fast but have great diffi…

I think the (possible) acquisition means a lot more for Yahoo's ability to attract talent than it does for the business bottom line. Probably the same thing, but only in the longer term. If they acquire tumblr and shut it down, or make changes that result in a receding of the user base, then they are unlikely to acquire talent. If they acquire tumblr and improve it, they will improve they position in the talent acqui…

even better would be to keep tumblr a separate entity like slideshare and LinkedIn and really sell that fact to recruits. slide share stresses their small company dynamic +big company resources, and I think that's an attractive proposition for many.

Re: Yahoo Board to Meet Sunday to Consider $1.1B, All-Cash Deal for Tumblr

#27

Post by w1ntermute »

hkmurakami wrote: post #26
mbell wrote: post #25

Earlier quoted context omitted.

I think the (possible) acquisition means a lot more for Yahoo's ability to attract talent than it does for the business bottom line. Probably the same thing, but only in the longer term. If they acquire tumblr and shut it down, or make changes that result in a receding of the user base, then they are unlikely to acquire talent. If they acquire tumblr and improve it, they will improve they position in the talent acqui…

even better would be to keep tumblr a separate entity like slideshare and LinkedIn and really sell that fact to recruits. slide share stresses their small company dynamic +big company resources, and I think that's an attractive proposition for many.

But is it more cost-effective to use Tumblr for signaling for HR purposes, or to just pay the recruits more to get them anyway?

Re: Yahoo Board to Meet Sunday to Consider $1.1B, All-Cash Deal for Tumblr

#29

Post by minikomi »

With tumblr as a curation hub and Flickr as a pool of images, maybe yahoo will next aquire a video pool (Vimeo?), a sound / music pool (soundcloud?) ... Having a small network of creative sites each with their own communities, tied by a single hub would be pretty cool.
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