Earlier quoted context omitted.
Seems like a smart decision to me. I probably wouldn't have cared about GMail if thirteen year old me didn't want an invite more than anything. Anyway, it's still a gradual rollout, just with hype. Seems like a smart decision to me if they don't overuse the gimmick.
> I probably wouldn't have cared about GMail if thirteen year old me didn't want an invite more than anything. A 13 year old wanted "more than anything" a ...Gmail invite of all things?
It's not that weird really.