In addition to the sketchy mathematical foundation, there's another reason to not draw too many conclusions from this observation: your company, product, and customers are probably quite unlike Southwest Airlines. For starters, airline customers care almost exclusively about price. Joel Spolsky was wise to warn against doing what this article suggests ( http://www.joelonsoftware.com/items/2007/09/11.html ): In one of…
>> For starters, airline customers care almost exclusively about price. I wish that wasn't the case. I'd gladly pay an extra £20 on an international flight for decent food, and I regularly do pay an extra £50 or so for more room or an exit row seat. I know there's a market of people like me, for whom business class is way to expensive just to make a few hours a bit more pleasant, but who aren't just counting every pe…
As a bonus, special meals are usually served first and in some cases are specially prepared.
As it happens, I am a vegetarian, so I don't "miss" the meat - YMMV.