What to expect in SEO in the coming months [video]
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What to expect in SEO in the coming months [video]
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Re: What to expect in SEO in the coming months [video]
#2[deleted]
Re: What to expect in SEO in the coming months [video]
#3Nothing too interesting IMO except the increased advertorial crackdown, although I'm skeptical as to how much of that they'll be able to detect. (Ironically, I'm seeing more & more of these in A/B level tech blogs)
Re: What to expect in SEO in the coming months [video]
#4Wow, supposed to be much more comprehensive then the first penguin update. This may be a game changer for some.
Re: What to expect in SEO in the coming months [video]
#5Nothing too interesting IMO except the increased advertorial crackdown, although I'm skeptical as to how much of that they'll be able to detect. (Ironically, I'm seeing more & more of these in A/B level tech blogs)
I'm guessing their ability to identify a paid advertorial is going to come down to educated guesses. With their failure to identify sites using other blatant spamming and black hat tactics, I don't have much faith that they will be able to get this right.
Unfortunately, the result will be a lot of sites playing within the rules getting unfairly penalized, just like Panda and Penguin.
Re: What to expect in SEO in the coming months [video]
#6Skip to the 3 minute mark.
The problem with these spam signals, like comment SPAM, it's very hard to know if they are from the target of the links, or from some other person trying to damage your reputation online and hoping you get penalised. Google doesn't see the IPs / email addresses that submit these comments. So it's impossible to know if they are legitimate or not when it comes to who has created them.
Re: What to expect in SEO in the coming months [video]
#7If matt says it's more substantial than penguin 1.0 then its going to have a big ripple effect, the last penguin update effected more than 10%+ of SERPS.
If your worried about this update then you haven't being doing "SEO" right.
Re: What to expect in SEO in the coming months [video]
#8Skip to the 3 minute mark. The problem with these spam signals, like comment SPAM, it's very hard to know if they are from the target of the links, or from some other person trying to damage your reputation online and hoping you get penalised. Google doesn't see the IPs / email addresses that submit these comments. So it's impossible to know if they are legitimate or not when it comes to who has created them.
[deleted]
Re: What to expect in SEO in the coming months [video]
#9Hacked sites are a dominant strategy is many markets right now. Perp will Hack N sites, cloak them so only the googlebot sees the hacks, and use those links to drive rankings of a site in a highly liquid market place (Pharma, gambling, payday, insurance).
When google can't devalue hacked/cloaked links well, I expect much collateral damage with Penguin (since it has primarily been focused on low value links). It won't be a precision attack on webspam.
Re: What to expect in SEO in the coming months [video]
#10If matt says it's more substantial than penguin 1.0 then its going to have a big ripple effect, the last penguin update effected more than 10%+ of SERPS. If your worried about this update then you haven't being doing "SEO" right.
There was a lot of collateral damage done to innocent sites during both Panda and Penguin. I think there's good reason for everybody who relies on Google traffic to worry a bit.