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Engineering the $325,000 Burger

nytimes.com

51–60 of 129 posts

Re: Engineering the $325,000 Burger

#51

As someone who doesn't eat meat for ethical reasons, I couldn't be more excited by the potential of this.

For ethical reasons? Interesting. Have you considered eating free range chicken? Or perhaps Halal meat?

Those don't get around the act of killing.

Re: Engineering the $325,000 Burger

#53
> Dr. Post, who has conducted some informal taste tests, said that even without any fat, the tissue “tastes reasonably good.”

I feel like the lesson of Tesla is that the way to sell new technology is to make it better than the status quo in some way. "It's reasonably good" will sell to a few environmentally-conscious people, but it's better if something is genuinely appealing in some way other than ethics.

It's easier to sell the carrot than the stick.

Re: Engineering the $325,000 Burger

#54
post #4

I have a lot of mixed feelings about developments like this. On one hand, I'll tell people that food for me is about quality and flavor. I'm not opposed to pink slime for what it is, but because it just makes for a poor result. I'm in favor of this on a sustainability level, but very opposed on a quality level—not consistency and reliable textures and taste, but that sort of unquantifiable property that things exude…

I'm also all for quality and flavour as well. It's like saying that a nespresso machine can't ever beat a professional barista, let alone best barista in the world. But whenever the coffee connoisseurs make their judgement, machines come out as well as, if not ahead of, their human counterparts. And there's no shame in choosing the machine over the human -- a coffee is a coffee is a coffee, no?

But then again, there's really no shame in advocating the preservation of human links in our already heavily mechanised food chains, is there? I mean, what type of world do we want to live in?

Re: Engineering the $325,000 Burger

#55
post #32

I'd be super happy about this. Except if Monsanto took it over. Then we'd be paying license fees to go to McDonalds.

The company or companies that make this work commercially will probably have patents out the wazoo. And manufacturers that use their technology will have to pay them license fees, which would probably be included in the price of the product.

It has the potential to be economically much more efficient than growing livestock and massively increase the production of meat. The article doesn't talk much about the potential economic impact, focusing instead on environmental and ethical concerns, but considering the amount of land that is currently devoted to livestock grazing that would be able to be put to other uses when it becomes obsolete...it really is a game-changer that will make the human race much better off.

The people who make it work will deserve the billions they'll earn.

Re: Engineering the $325,000 Burger

#56
post #4

I have a lot of mixed feelings about developments like this. On one hand, I'll tell people that food for me is about quality and flavor. I'm not opposed to pink slime for what it is, but because it just makes for a poor result. I'm in favor of this on a sustainability level, but very opposed on a quality level—not consistency and reliable textures and taste, but that sort of unquantifiable property that things exude…

Do you put forward the same argument for diamonds? What about ice made by refrigeration instead of ice cut from a frozen lake? Early man-made versions of these products were inferior, but nowadays we prefer them. Likewise, in-vitro meat is still in its early stages, but it has the potential to taste even better than the most pampered animals today.

Somewhere on this planet exists the tastiest cow. It has just the right combination of genes and environment to make it more mouth-watering to us than any other cow. Unfortunately, we won't know it's the tastiest cow until we kill it and eat it. Then only a few people will be able to enjoy it. Offspring with the same diet would likely taste great, but breeding and changing diet will always be an imprecise way to get tasty cows.

When fully-developed, in-vitro meat technology will give us better control over every aspect of the meat's taste. Nutrients can be delivered in just the right proportions at just the right times. Exercise (or lack of) can be simulated as much as we want. Even the genes in the tissue can be altered to improve the taste and texture. Once the technology gets to that point, there will be no good reason to raise and eat animals.

We can all eat /better/, live /better/ and be /better/ without all the trade-offs if we'll put a little more thought into our lives and a have a little more moderation of consumption. Oh, and waste less.

This is a nice sentiment, but I don't think any civilization has voluntarily reduced its resource usage or consumption. The people working on in-vitro meat want to solve the same problem as you, but they're being pragmatic about it.

Re: Engineering the $325,000 Burger

#57
This is actually an exciting and much needed development for the meat industry to be honest. Everyone is quite content eating highly processed to the point they're questionably even meat products like salami already and the effects of farming cattle for meat like horrible conditions for the animals, high costs of feeding the cattle, transportation and the environmentally damaging effects of said practices.

I wouldn't have a problem eating manufactured meat if it looked the same and tasted the same, if not better (which what seems to be promised). I already eat Spam and salami, what's one more processed product in my food arsenal?

Re: Engineering the $325,000 Burger

#58

Earlier quoted context omitted.

For ethical reasons? Interesting. Have you considered eating free range chicken? Or perhaps Halal meat?

Those don't get around the act of killing.

I understand that. My point was more with the fair treatment of animals and respect for animal life, rather than the killing of animals.

Re: Engineering the $325,000 Burger

#59
post #4

I have a lot of mixed feelings about developments like this. On one hand, I'll tell people that food for me is about quality and flavor. I'm not opposed to pink slime for what it is, but because it just makes for a poor result. I'm in favor of this on a sustainability level, but very opposed on a quality level—not consistency and reliable textures and taste, but that sort of unquantifiable property that things exude…

Eh, I can give up a bit of "unquantifiable property" if it means that living things don't have to die for it.

Well, you are growing muscle cells and killing them... but it is a step forward.

Re: Engineering the $325,000 Burger

#60

> Dr. Post, who has conducted some informal taste tests, said that even without any fat, the tissue “tastes reasonably good.” I feel like the lesson of Tesla is that the way to sell new technology is to make it better than the status quo in some way. "It's reasonably good" will sell to a few environmentally-conscious people, but it's better if something is genuinely appealing in some way other than ethics. It's easie…

Yeah, but Tesla didn't invent the first electric vehicle. As he said, it's a proof of concept. Besides, the taste is probably less of a concern than the price tag at this point.
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