How about we drop the prudishness, and discuss the points raised by the article? Seriously, what's with all the language moralising? This guys is totally free to make his points colourfully and passionately however he wants to. If it upsets you so much (it really shouldn't) then don't read it. His word choices are not hate speech or discriminatory so the fact that they may offend your sensibilities has precisely zero…
I've noticed - and I may be wrong - that all the folk in the UK are unfazed by the swearing and have reacted quite positively either in person or on Twitter.
The Americans, by contrast, seem a lot more upset about the swearing. I wonder why that is?
Either way, I do wonder if some sections of the tech community are to... corporate in their approach to language. Look at the fuss when Linus went on a rant about Nvidia. That's how people speak in real life when they are angry or passionate. We shouldn't lose that simply because of a perceived lack of professionalism.
The swearing, in my tumblr's case, is designed to be repetitious to the point of banality. It is, if you like, an exercise in over-reaction.