What I find confusing with Haskell is that the keywords don't seem to be consistent with the concepts they're meant to express. As someone new to Haskell I learnt that the `class` keyword doesn't express the object-oriented concept of class, but the concept of type class, which is different. Fair enough. What about declaring types then? That must be `type`, right? Nope, `type` is for creating type aliases. OK, surely…
They were PL researchers. Used to ML, Common Lisp, Ada, and, most importantly, Mathematics and Category and Type Theory.
`data` introduces an algebraic data type, so it makes sense to use data as a keyword. `type` and `newtype`, on the other hand, are programmer's conveniences: both carry no runtime cost, they are not actually part of the semantics of the backend language.
`map` is a function that's really just a specialization of `fmap`. Now, my category theory is a bit weak, but if I'm thinking correctly here, `fmap f` is an endofunctor in the category of functors, and so it makes perfect sense to call "mappable" Functor. There's also "Traversable," which works pretty much like a fully-fledged "mappable" with all extras, but also requires a Functor instance.
Keywords, and idiosyncrasies of a syntactic nature are really just superficial. The actual elegance of the language is its type system. (The actual warts of the language are, for the most part, also in the type system; records for example.) The latter criticism about `mappable` is really just due to the fact that you haven't gotten used to the underlying theory (and I don't blame you, it's hard.) But getting used to it can be rewarding. I'm not saying it's going to make you a better programmer (I'm not necessarily of that opinion,) but it's rewarding in its own right.
Oh, and the difference between data constructors, type names, and, later, kind names (with promotion, since 7.4,) can be confusing. I sometimes find it an oversight that they are not distinguished syntactically, I think that would greatly help most newbies, and sometimes even make things easier to read and understand for veterans, too.