How to get traction/usage for your product • Hacker News Board

Re: How to get traction/usage for your product

#21

Post by oguz » Fri, May 10, 2013, 5:03 PM UTC

tyndierock wrote: post #3

Great post, would like to hear more about some of the strategies and thoughts behind slide 15, specifically grouping and evaluating users. Also what is the 7-time rule?

Thanks, tyndierock. We've just started the entire process earlier this week, and the early results are already promising.

Speaking of the 7-time rule: (*)

"The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you."

We re-imagined it, and changed if we're not getting any activation & usage from a user after 7-times of trying, then we're grouping them as 'lost users' which we might win back them again with some other techniques.

Re: How to get traction/usage for your product

#22

Post by oguz » Fri, May 10, 2013, 5:30 PM UTC

orangethirty wrote: post #10

Allow me to add: Have a landing page that actually says something about the product. The limk landing page is atrocious. How d you expect people to sign up to your service when the entry point to your system is this bad?

Thanks for taking your time, orangethirty, and pointing out what you exactly don't like about it.

The thing is we'd most probably keep using the teasing approach, as it mostly converts better than whatever we tried. You can still keep informing your users as the activation process is still happening. At least that was what we learned from our experiences, but the results might differ on each different case.

Anyways, good feedback here, and thanks again.

Re: How to get traction/usage for your product

#23

Post by oguz » Fri, May 10, 2013, 5:39 PM UTC

lnanek2 wrote: post #13

orangethirty wrote: post #10

Allow me to add: Have a landing page that actually says something about the product. The limk landing page is atrocious. How d you expect people to sign up to your service when the entry point to your system is this bad?

Worse, what there is was confusing, at least to me. I signed up after reading the article and checking Twitter accounts. I thought I was signing up for a deal finding site from what text I'd seen. It's actually more of an interesting content finding site. I haven't seen any deals but think it is referring to occasional promos or discounts or something else to incentivize users - doesn't seem to actually be about shop…

Thanks for your interest, and sorry for your confusion, but we decided to do this alpha phase only to run our experiments to see by using which ones of them we can fuel our growth with steadily once we release our core features which you probably haven't seen, or used yet.

To get to know better about Limk, please take a look at here: https://angel.co/limk, or watch the reveal video: http://www.youtube.com/watch?v=O3lw-H6liLY

I've already segmented the users we got from Hackernews today to reach them later on, but all these feedbacks were actually quite useful.

Re: How to get traction/usage for your product

#24

Post by oguz » Fri, May 10, 2013, 5:54 PM UTC

Presenter here. This was actually the first presentation I'd ever given in my entire life which happened here at Amsterdam (1) to help our batch-mates who currently do the program. (Disclosure: We're also part of Rockstart Accelerator)

Without the context, some points might look like unclear, but I'll soon write a blog post including all the knowledge & practical links around the topic.

If you're interested more in the topic, please don't hesitate to contact me (2) to discuss, or ask my help for your own cases. These techniques can be adjustable for whatever project you're working on, and it's always good to start early on.

(1) Rockstart Accelerator - http://rockstart.com/accelerator/ (2) oguz@limk.com / Skype: fcbosa

Re: How to get traction/usage for your product

#25

Post by mjffjm » Fri, May 10, 2013, 6:53 PM UTC

mindcrime wrote: post #19

Regarding the Marc Andressen quote on slide 17: “We see Lean Startup methodology being used inappropriately as an excuse to not take sales and marketing seriously,” he said. “Founders tell us that all that matters is product, and sales and market will happen automatically. The ‘if they build it it will come,’” mantra, which he noted is not always an acceptable approach for those looking to grow. I can't help but wond…

I would completely agree. At the core of it, customer discovery and learning what product your customers want/will pay for (and thus you should build) is the core of subscribing to being a "lean startup." Product does matter, but what matters more is building something someone would pay for

Re: How to get traction/usage for your product

#26

Post by orangethirty » Fri, May 10, 2013, 8:08 PM UTC

oguz wrote: post #22

orangethirty wrote: post #10

Allow me to add: Have a landing page that actually says something about the product. The limk landing page is atrocious. How d you expect people to sign up to your service when the entry point to your system is this bad?

Thanks for taking your time, orangethirty, and pointing out what you exactly don't like about it. The thing is we'd most probably keep using the teasing approach, as it mostly converts better than whatever we tried. You can still keep informing your users as the activation process is still happening. At least that was what we learned from our experiences, but the results might differ on each different case. Anyways,…

Teasing only works for prostitutes and strippers. The reason it converts better for you is because your other pages were worse. I do landing pages for startups, and yours can't be working that well. I have no problem with your product, or you, but the landing page is seriously holding you back. Anyhow, good luck. No harm intended.

Re: How to get traction/usage for your product

#27

Post by a5seo » Fri, May 10, 2013, 9:11 PM UTC

wikiburner wrote: post #6

a5seo wrote: post #5

Slide 13: "always be link building" -- something you don't see much on HN, but very true.

What does that even mean, in a (hopefully) non-spammy context?

Doing PR, basically, with the hope that people will be inclined to link to you.

Re: How to get traction/usage for your product

#28

Post by samnadine » Mon, May 13, 2013, 12:46 PM UTC

orangethirty wrote: post #26

oguz wrote: post #22

Earlier quoted context omitted.

Thanks for taking your time, orangethirty, and pointing out what you exactly don't like about it. The thing is we'd most probably keep using the teasing approach, as it mostly converts better than whatever we tried. You can still keep informing your users as the activation process is still happening. At least that was what we learned from our experiences, but the results might differ on each different case. Anyways,…

Teasing only works for prostitutes and strippers. The reason it converts better for you is because your other pages were worse. I do landing pages for startups, and yours can't be working that well. I have no problem with your product, or you, but the landing page is seriously holding you back. Anyhow, good luck. No harm intended.

so how would you improve it?