Earlier quoted context omitted.
Revenue lost? Revenue briefly deferred? Profit lost? Profit briefly deferred? Those are four very different numbers.
I was thinking revenue lost.
I recall someone claiming to be an amazon developer one of the previous times when this happened claiming that they don't actually lose that much money. (sorry no link, my google-fu has failed me). A small number of orders where people are desperate are lost, but the vast majority of people generally just wait it out and make their order tomorrow instead.