Amazon and Google are on a collision course

> "Shopping on Amazon is a superior user experience and it runs the table on the magical retailer formula of selection, price and convenience"

Clearly has never used Amazon Canada.

But in all seriousness, a great article. It's interesting to see how the different web markets overlap so easily.

Are companies being so hugely stretched over multiple billion dollar markets a by-product of the web, or is there some precedent? I mean, of course they're all on a collision course because once they get large enough they seem to find their way into every market.

Another example is Facebook, which obviously competes with G+ but also things like Youtube with a pretty serious video player - a more social take on that seems to have caught everybody off guard. They also seem to be positioning themselves for eCommerce too with recent(?) gift voucher presents etc.

Even looking at younger companies like Dropbox and a push into Email, Twitter and Vine.. collision seems inevitable when the rules seem to, at some point, become do everything you can remotely link to your core product.

Interesting. Initially, I was thinking "But Amazon could only ever eat into a small-ish percentage of Google's total revenue, because Lowe's and restaurants and such will still want to advertise on Google so long as anyone is using it for search." However, I think there's a clear avenue around that: allow Amazon to index and ship Lowes' products. This would allow stores to stop supporting their massively expensive e-commerce operations (or significantly reduce them), especially if Amazon allowed the store to have significant individual branding when you're viewing a product they list. They could even index movie tickets and restaurants, which would mean you could Amazon your "night out," reserving tickets and dinner online, in one place.

Another overlap in search I've noticed recently is 'People Search'. 9 times out of 10 this leads me straight to LinkedIn. I imagine the overlap in this area will also have a negative effect on Google's market share.

I had to check to make sure that article wasn't written ten years ago.

"E-commerce is clearly the future of retail and there is a growing battle brewing for dominance in this new world"

Where's the 1998 time stamp?