Earlier quoted context omitted.
> "Nuff said"? The Zune guys were 6 years ahead of the rest of the business -- their UI & UX design work became the basis for Windows Phone, Windows 8/RT and Xbox today. Notice how you say that "The Zune guys were 6 years ahead of the rest of the business" and "it was an expensive MP3 player launched when MP3 players as a category were being consumed by more capable general purpose devices" (so, behind the rest of th…
/strong disagree Zune & Zune HD had extremely favorable reviews, both from critics and customers. It was a solid product with a solid ecosystem. Engadget's review recommended it primarily on the Zune Pass and Zune Marketplace components. CNET called it "the best portable music and video experiences money can buy", while highlighting the subscription music integration. PC Mag's review called it "the best PMP you can b…
It also didn't really help Microsoft that the only enthusiastic adopters of Zune were Apple haters that didn't have iPods but desperately wanted some piece of technology to develop an emotional attachment to.
I distinctly remember my friend's boyfriend (now ex-) making snarky comments about my iPod, then picking up a Zune and making remarks like "it's already more popular than the iPod," and other quips that were laughable even THEN.
Funny, I also knew I hadn't read a single good review from a reputable source, and I read Engadget a lot back then. They said the Zune sucked:
http://www.engadget.com/2006/11/15/zune-review/
"We've got things we like, and things we don't; rough edges to go right along with the well thought-out niceties. We came away underwhelmed and not at all surprised -- and why? The expectations were for Microsoft to deliver a "Microsoft" player and system; maybe not too shabby looking, but not very usable, and definitely bug-ridden."
Also this hilarious play-by-play where Ryan couldn't even get the damned software to install:
http://www.engadget.com/2006/11/13/installing-the-zune-sucke...
Oh, and that glowing PCMag review you've generated from your nether-regions?
http://www.pcmag.com/article2/0,2817,2054204,00.asp
"When we tested the Zune market place the day of the launch, the store refused to let us log in, but the company seems to have worked out the bugs now."
"So to buy one song you need to pony up at least $5. This is irritating."
"The Zune software works pretty well, but the content offerings are nowhere near as robust as iTunes."
"We also found the battery life also a bit disappointing."
"If Microsoft can boost its battery life, broaden the video support, and make it easier to download podcasts, the Zune could provide some healthy competition to the iPod. Until then, the iPod will continue to reign supreme."
Zune failed because it failed to even be a good ripoff the iPod.