Foursquare To Start Selling Your Data
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Foursquare To Start Selling Your Data
1–10 of 15 posts
Re: Foursquare To Start Selling Your Data
#2I am totally fine with this; one of the things (I) assumed 4sq would do with all the checkin data.
It is strange this article makes it seem like some dirty little secret that companies like 4sq need to make money.
Either the product costs money, or you are the product.
Re: Foursquare To Start Selling Your Data
#3I am totally fine with this; one of the things (I) assumed 4sq would do with all the checkin data. It is strange this article makes it seem like some dirty little secret that companies like 4sq need to make money. Either the product costs money, or you are the product.
It's not some dirty secret companies make money off of ads (that's why we're in business.) It's a dirty secret to make money off of ads using customer data and not tell your customers about it.
Re: Foursquare To Start Selling Your Data
#4I am totally fine with this; one of the things (I) assumed 4sq would do with all the checkin data. It is strange this article makes it seem like some dirty little secret that companies like 4sq need to make money. Either the product costs money, or you are the product.
The current TOS clearly states that they do not sell user data. Until that TOS is changed they have no right to sell their user data to advertisers. Once it does change, which I'm sure will be soon, the question will be whether or not they have the right to sell user data that was collected before the TOS was changed.
Re: Foursquare To Start Selling Your Data
#5Title seems to be misleading. The article body states that they are offering ad targeting using checkin information. Such an arrangement does not involve the sale of the checkin information, not even access to it.
Re: Foursquare To Start Selling Your Data
#6I am totally fine with this; one of the things (I) assumed 4sq would do with all the checkin data. It is strange this article makes it seem like some dirty little secret that companies like 4sq need to make money. Either the product costs money, or you are the product.
The current TOS clearly states that they do not sell user data. Until that TOS is changed they have no right to sell their user data to advertisers. Once it does change, which I'm sure will be soon, the question will be whether or not they have the right to sell user data that was collected before the TOS was changed.
they will probably do something sneaky like change the TOS, and tell users by email "We changed the TOS, and all data before it was changed can now be sold unless you click on this link, press Disapprove, and confirm via email and text that you disapproved"
Re: Foursquare To Start Selling Your Data
#7Ad targeting != Selling personal data. This is a misleading, linkbait title.
Re: Foursquare To Start Selling Your Data
#8Ad targeting != Selling personal data. This is a misleading, linkbait title.
They're selling your personal check-in data to retargeters, which is fine if the TOS specifically stated that they're doing this, but it doesn't.
Re: Foursquare To Start Selling Your Data
#9Title seems to be misleading. The article body states that they are offering ad targeting using checkin information. Such an arrangement does not involve the sale of the checkin information, not even access to it.
Foursquare is pitching that checkin data will be available as targeting markers to advertisers. If advertisers pay for this, they are paying for checkin information.
Re: Foursquare To Start Selling Your Data
#10Title seems to be misleading. The article body states that they are offering ad targeting using checkin information. Such an arrangement does not involve the sale of the checkin information, not even access to it.
Foursquare is pitching that checkin data will be available as targeting markers to advertisers. If advertisers pay for this, they are paying for checkin information.
Not necessarily.
Take the "soccer moms" example. Foursquare can say "we have X soccer moms checking in." A third party says "Here's an ad we'd like you to serve to soccer moms." Foursquare does it and returns usage data -- how many soccer moms clicked, etc.
Not saying that's how they'd do it, just saying that it's possible, feasible, even easy to provide ad retargeting without any data visibility at all. It's a little early to cry foul, imo.