How about another detail -- the fact that the message said the user had photos to share, when he didn't? There's annoying spam, and then there's straight-out-lying spam -- the "x has sent you a message, you need to create an account to view it" type. Just curious, is there a way to sue/fine a company like this for false advertising, essentially?
We need to nip this in the bud. Maybe it's time to create a Hippocratic Oath for developers to publicly commit to? A future Path developer could then refuse to implement an unethical "feature" by pointing out that the company had hired them with the full knowledge that the oath had been undertaken. I don't think the company would pink slip the developer, as they would probably want to avoid any attention being drawn…
> Who would knowingly submit themselves to a doctor, knowing that they might give you a secondary, curable disease, just to ensure they got paid?