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Where and how to announce the launch of a website?

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Re: Where and how to announce the launch of a website?

#31

http://www.buzzshout.com/ http://www.launchfeed.com/ Social networks on Ning with collaborative blogs - write posts Google Ad-words Put a link in your email footers Make some good comments on Techcrunch with a link to your site

Thanks for the info.

Re: Where and how to announce the launch of a website?

#33
post #23
post #19

Earlier quoted context omitted.

While I'm not a marketer, targeting anyone and everyone isn't the way to go, imo. Despite all the greatness we think that we built, most people simply won't care. And spam is the evil that doesn't think it's evil because it thinks it's doing everyone else a service. "And I'm not saying that television is vulgar and dumb because the people who compose the Audience are vulgar and dumb. Television is the way it is simpl…

Those are all great points so maybe I just misunderstood your service. Is this a general marketplace or does it only appeal to a niche market? Either way, the social component makes it sound like you'll need to get over the cold-start "hump." One more thing -- another poster suggested trying to generate a little bit of pre-launch hype. I've never, ever ever ever, seen this work out in a positive way. Once the floodga…

Thanks lot ed. Point very well taken. Same thing happened to me. There was a company called www.riya.com who hyped lot before launch. They were building some image comparison and search technology. I saw there demo on demo.com and signed up for beta. I was following their blog everyday and waiting for release. When release actually happened, the product was POS (Piece of Sh..) I never visited riya.com again ever.

Re: Where and how to announce the launch of a website?

#34

Earlier quoted context omitted.

Can you explain a little more about how to do this? Is there a place you submit your press release to get it "syndicated across hundreds of websites"?

Yes. I'd recommend the SEO press release from PRWEB.COM for $200. The company I work at now, uses it; We've been syndicated across forbes: http://www.forbes.com/prnewswire/feeds/prnewswire/2007/08/07... and yahoo: http://news.yahoo.com/s/prweb/20070823/bs_prweb/prweb548843_... it's very effective, as you can see. It lead on to other things like industry coverage and free links - we've had numerous travel agents cover…

This is GREAT advice. Thank you so much.

Any idea, who can write a nice press release? My English Writing skills are as good as MC Hammer's money management skills.

Re: Where and how to announce the launch of a website?

#35

Get a friend of yours to try it out and then link to it on Digg. Careful about self promotion tho!

Can you please explain what you meant by "Get a friend of yours to try it out and then link to it on Digg". I did not follow. Thanks in advance,

Re: Where and how to announce the launch of a website?

#36

Earlier quoted context omitted.

I'd agree with everything here except to say pick a date for 4 weeks after you're ready. If you want a big launch, don't schedule it for the day you've just finished that last bug. Make sure you're really ready and then in those last 4 weeks you'll discover all those things you thought were finished aren't. Otherwise you're a big chance to miss the launch date and not be ready, that's bad news.

Thanks greendestiny. You have valid point. I picked a date November 1st a target for us to make sure we fix all issues and also communicate to interested folks about upcoming launch. I feel pretty confident that we can achieve November 1st (unless one of my friend convinces me to push two more features that he has been trying to push) because now we have only 139 more bugs to fix.

That sounds fair enough, although I was really trying to say don't pick a launch date now. Finish those 139 bugs and then plan a launch, I don't think it'll hurt to take it a bit slower but I could be wrong. A small number of weeks after you think the site is finished(ish) should be enough to drum up some hype and then launch.

Re: Where and how to announce the launch of a website?

#37

Earlier quoted context omitted.

Yes. I'd recommend the SEO press release from PRWEB.COM for $200. The company I work at now, uses it; We've been syndicated across forbes: http://www.forbes.com/prnewswire/feeds/prnewswire/2007/08/07... and yahoo: http://news.yahoo.com/s/prweb/20070823/bs_prweb/prweb548843_... it's very effective, as you can see. It lead on to other things like industry coverage and free links - we've had numerous travel agents cover…

This is GREAT advice. Thank you so much. Any idea, who can write a nice press release? My English Writing skills are as good as MC Hammer's money management skills.

We have an in house writer, but just put an ad out on craigslist and you should find someone talented enough to write an engaging press release.

Re: Where and how to announce the launch of a website?

#38
post #23

Earlier quoted context omitted.

Those are all great points so maybe I just misunderstood your service. Is this a general marketplace or does it only appeal to a niche market? Either way, the social component makes it sound like you'll need to get over the cold-start "hump." One more thing -- another poster suggested trying to generate a little bit of pre-launch hype. I've never, ever ever ever, seen this work out in a positive way. Once the floodga…

Thanks lot ed. Point very well taken. Same thing happened to me. There was a company called www.riya.com who hyped lot before launch. They were building some image comparison and search technology. I saw there demo on demo.com and signed up for beta. I was following their blog everyday and waiting for release. When release actually happened, the product was POS (Piece of Sh..) I never visited riya.com again ever.

I know riya well (they are in my competitive space) and agree completely. Best of luck and keep us posted on your progress!

Re: Where and how to announce the launch of a website?

#39

Get a friend of yours to try it out and then link to it on Digg. Careful about self promotion tho!

Can you please explain what you meant by "Get a friend of yours to try it out and then link to it on Digg". I did not follow. Thanks in advance,

It means you should find some friends to become your beta tester then ask him/her to submit some articles about your product (press release/faq/about us/how to get started) to famous social bookmarking site like Digg, Mixx, Reddit.

This will prevent you by what he called "self-promotion". Wouldn't be nice if it is other people who submit you to digg and co's rather than yourself. Isn't?

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