Reading their press release (the Swedish one, I'm a native Swedish speaker) I get a feeling that they are, quite frankly, not a serious business. It's filled with paranoid tinfoil hattery where they claim the Big Nasty Government is out to get them without actually pointing out what rules they're asked to comply with. Sweden is fairly big on consumer protection, and price comparisons is generally a mandatory part of…
Seems to me like this is the double edged sword of consumer protection. I think Sweden has the right idea here but I can also see how someone starting a business might think that these consumer protection laws protect the existing players in an industry. In America we have a lot of laws governing the hotel industry. For the most part I think they are in place to protect the millions of Americans and tourists who stay…
That said - sorry for going on an off topic tangent - I think that over all the consumer protection laws have public support, and the possible downsides they come with w/r to establishing new actors in a market are outweighed by the benefits they have to consumer. But nothing is without its cost, you say.