Earlier quoted context omitted.
Right, thats precisely my point: I think you underestimate how many people eat McDonalds or what-have-you every day . The interesting thing about this phenomenon is that I think it takes place all over the spectrum: the poor do it as well as the rich. Perhaps you do not see this as much because you are a self-described health nut (and thus this diet probably isn't for you, the same way an Alienware computer isn't for…
haha, I really hope you are right about the problem space. I'm currently building a company that hopes to solve exactly the "forget about food and then are starving and make a bad decision" problem. Not ready to say more yet, but again, sure hope you're right :-) Anyway, if it's that thing to have on stand-by, I'm sure its ok, but so is an Ensure, a Balance Bar, a Slim-Fast, etc, so again, no real innovation here.