21–30 of 39 posts
Everyone who has a startup should watch this at least once a day (me included). This is great stuff, Patrick.
Thanks, glad you liked it. What would you like to hear more about? (I'm shamelessly fishing for ideas for this year.)
I'm not trying to take anything away from you at all, because what you've provided is very good. However, I'd like to say something about marketing vs sales , in that it seems like your material is more geared towards sales than marketing. I'm going to go off on a tangent here somewhat, bear with me... To explain in my eyes, I see marketing as everything you do to promote your project (i.e. brand/product/etc.), which…
Everyone who has a startup should watch this at least once a day (me included). This is great stuff, Patrick.
Thanks, glad you liked it. What would you like to hear more about? (I'm shamelessly fishing for ideas for this year.)
I am having trouble processing some cognitive dissonance when comparing your parable of the "Crazy Egg Enterprise Edition" but then using pricing strategies to take advantage of the sane kind of managers. While, I understand the concept of feature segmentation, I supposed should not be concerned with how other people run their business. I only need to focus on my profitability and not being a sucker.
Giving them ways to pad their budget was also an eye opener for me. The idea that they might not even be conforming to our rational actor model of balancing cost and value opens up new pricing considerations. I wonder if a monthly 'flex' option where they can temporarily boost their budget to some ridiculous figure would work. The engineer in me does cringe at the thought of it though
Earlier quoted context omitted.
These are a few things off the top of my head that I'd love to read a blog post on: - SAAS Pricing when marginal costs are fairly high. For example, how would you price a service that offered human translation of a company's social media posts into N different languages? - Accounting / corporate structure for bootstrapped SAAS companies: do you use an LLC, and if so things to take into account for cash vs accrual acc…
Accounting / corporate structure for bootstrapped SAAS companies: do you use an LLC, and if so things to take into account for cash vs accrual accounting, pass-through vs. corporate taxation, guaranteed payments vs. distributions, finding a good accountant, etc. My accountant, Cameron Keng, is giving an attendee talk on this very topic at Microconf this year. I'm going to be taking notes. (The cheapest advice from hi…
Everyone who has a startup should watch this at least once a day (me included). This is great stuff, Patrick.
Thanks, glad you liked it. What would you like to hear more about? (I'm shamelessly fishing for ideas for this year.)
How to convince them to use your off-the-shelf product instead of demanding a bespoke solution that requires you to essentially fork your entire code base.
I'm not trying to take anything away from you at all, because what you've provided is very good. However, I'd like to say something about marketing vs sales , in that it seems like your material is more geared towards sales than marketing. I'm going to go off on a tangent here somewhat, bear with me... To explain in my eyes, I see marketing as everything you do to promote your project (i.e. brand/product/etc.), which…
* Product management: the feature/function/benefit of the product and (most important function in all of marketing) pricing/packaging.
* Marketing communications (marcom): what you've defined "marketing" as: promotion, promotional writing. Also, advertising.
* Sales support: awareness campaigns and events and, particularly, lead-gen. This is what the CEO see as the most important function of "marketing".
* PR/AR: relationship management with publications and analysts.
I'm not trying to take anything away from you at all, because what you've provided is very good. However, I'd like to say something about marketing vs sales , in that it seems like your material is more geared towards sales than marketing. I'm going to go off on a tangent here somewhat, bear with me... To explain in my eyes, I see marketing as everything you do to promote your project (i.e. brand/product/etc.), which…
EDIT: Anyone else that would consider themselves to be the equivalent of a (to use a very-much cliched term) rock-star hacker in the field of sales, PR, or marketing: please drop me an email!
Any other good conferences like this one? From what I can see, this is all content and zero fluff, not cheap but not outrageously expensive either. I'm more than ready and willing to book even if it's a few hours from now for something like this. Share your thoughts, guys!
I'm not trying to take anything away from you at all, because what you've provided is very good. However, I'd like to say something about marketing vs sales , in that it seems like your material is more geared towards sales than marketing. I'm going to go off on a tangent here somewhat, bear with me... To explain in my eyes, I see marketing as everything you do to promote your project (i.e. brand/product/etc.), which…
Hi k3n, I would love your feedback on a project of mine. It's not a FOSS project, but is related to them. You'll see more about it in my profile. If you're willing to help me out a little, please contact me (my email address is in my profile).
* a simple, non-distracting design
* text is easy to read and there's no feel of keyword stuffing or buzzword bingo
* you define the problem and offer product differentiation both in the first 2 sentences (can't get much better than that IMO)
* you have both an "about" and a FAQ
* terms are easy to find
The main thing I'm seeing that you're missing are more of what the OP talks about, in the sense that the 'call to action' seems weak. There's the "for developers" part, though nothing for the "for users". If I understand correctly, perhaps you could link to /browse for the users? Or conversely, if the "for developers" is the meat & bones and there really isn't too much for users, I might suggest making the "for devs" a little more prominent and the "for users" a little less prominent -- such as placing devs above users or something... not sure, but it does seem that your site has a strong opening and good content, but is lacking somewhat in guiding users what to do next. For instance, I'll keep it in mind incase a need for something like this ever makes itself apparent, though if it a list of projects involved and recognized one I use, I might dig in further to see if I wanted to pledge (I do realize this could be the chicken & egg problem if it's a new site).