I'm mainly wondering if he can get his face sued off over this. I've got NO doubt that this is going to have a noticable negative impact on Amazon's profits. Not world shaking, but more than enough to make the lawyers angry. As another commenter mentioned, he's been in a NYT article, with his face and full name displayed. Amazon won't have any trouble finding him.
He's like the kid dropping rocks off the overpass for shits and giggles - pathetic.