51–60 of 69 posts
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I've considered that, but the last time I tried you couldn't use the words iPhone or iPad in a Google Ad. Has that restriction gone away, or how do you work around it?
wouldn't iOS be a better term anyway?
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I'm curious. What kind of marketing have you done? Or do you only rely on the app store?
I'm highly ranked on organic search (#1 for most terms), have paid ads, pursue articles when the opportunity arises (these have historically helped a lot), limited giveaways, and watch google alerts for mentions of the app and respond as appropriate. The main app is generally in the top 30 grossing for its category, and I've found being high in that to be self-reinforcing. Being in the primary field the app is for ha…
Your app is a little different than most because your price isn't in the basement. That means you can afford to spend a little bit to acquire a customers. The 99 cent app can't afford to spend much at all to acquire a customer.
I once had someone pitch me an idea for an app, which coincidentally I had actually built and was selling on the app store. He wasn't willing to pay 99cents for it (but had previously been willing to quit his job to make it hypothetically with me). It is a weird world. (for the record I like marco's work)
Out of all the app pitches I've heard, I'd say 33% are already done reasonably well by other apps. Maybe 25% or more are not possible to do on the iPhone (but sometimes on Android). At least 90% have a marketing plan of "just put it in the store and wait for the sales to explode."
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What's happened in practice is that the market is moving towards free apps + IAP to make money. I think this tends to ruin most games but for a lot of other categories I don't think it's a bad model.
As a consumer, I like this model when it's done right. I like being able to "test drive" an application and then paying for the app. For example with a business app like Grafio, I want to test drive it to see if it works for me. Then I can pay a significant price for the app - if I am using it in a business setting my time is worth hundreds of dollars per hour and the prices of apps are not really a significant expen…
I have an app in the iOS photography category ranked about 100 in sales on iPhone and iPad. My monthly sales are $6000.00 US (after apple's cut) selling for 2.99. Not bad, I'm happy and all, but it's disappointing to think that there are only 100 developers in the photography category making more than 6000.00/mo (assuming that they have only one app) The user interface that iTunes provides on the phone, tablet and de…
It's not dead, but discoverability is a huge problem. I still make decent money ($5-6k per month) on an app I first released in 2010, but the two additional ones since then are probably not even collectively over $1000 for their lifetime. Unless you're featured, have significant word of mouth, or are on Top Free/Top Paid/Top Grossing, the number of people that actually find your app is small. It takes significant pub…
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I agree with you. I also think the "evaluation of utility" of Apps is poor. IMO, You can't really evaluate the utility by just the screenshots and reviews. It would be great if just like a car, you could "test drive" the App. Download a version that would work for x mins and would automatically present you an option to buy or delete after x mins.
Google play lets you return apps within 15 minutes. Does the app store not have anything similar? http://support.google.com/googleplay/bin/answer.py?hl=en-GB&...
http://gizmodo.com/5886683/how-to-get-a-refund-from-the-app-...
Marco seems to make this unjustified and unelaborated assertion that price has no bearing on popularity, and the only differentiation between prices in free vs. paid. I'm not sure why this would be so for the App Store. Purchasing software, like purchasing any product, is necessarily a balance between utility and price. I, as a value-oriented consumer, have a finite amount of money that I wish to conserve, yet want t…
I agree with you. I also think the "evaluation of utility" of Apps is poor. IMO, You can't really evaluate the utility by just the screenshots and reviews. It would be great if just like a car, you could "test drive" the App. Download a version that would work for x mins and would automatically present you an option to buy or delete after x mins.
It's not dead, but discoverability is a huge problem. I still make decent money ($5-6k per month) on an app I first released in 2010, but the two additional ones since then are probably not even collectively over $1000 for their lifetime. Unless you're featured, have significant word of mouth, or are on Top Free/Top Paid/Top Grossing, the number of people that actually find your app is small. It takes significant pub…
Pay-before-play is a dead revenue model. The money flow in apps these days is in in-app purchase (pay for power ups), pay-after-trial, and in-app advertising.