Earlier quoted context omitted.
This is not arbitrary at all and has definition by industry standards. Passwords are used by people. Keys by machines. This requires different security policies. Passwords will have complexity rules and shorter expiration policies such as 90 days. Keys should have rollover policies around a year or so.
You say that it has definition by industry standards, but no such standards exist: There is no standard on the complexity or expiration policy of either passwords or keys. There is no standard on rollover policies.
https://www.pcisecuritystandards.org/documents/pci_dss_v2.pd...
See section 8.5.9 for the password change policy. Section 3.6.4 for the key rollover policy (which references NIST 800-57 that basically says 1-3 years for most keys.
There's other standards (such as the 1-5 years for an SSL certificate from the issuer) and tons of best practices out there. In short you should be rolling over keys and expiring passwords on some sort of schedule. My point was that because humans use passwords they are conventionally seen as needing quicker expiration than keys.