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New GitHub Logo

github.com

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Re: New GitHub Logo

#21

Post by wilfra »

bgentry wrote: post #18
wilfra wrote: post #16

Looks like this came with a homepage redesign as well: http://github.com If imitation is the sincerest form of flattery, Drew Houston ought to be feeling great right about now.

Can you explain on why you think the new Github homepage imitates Dropbox's homepage? They both look pretty standard to me.

-Very similar logotype -Signup form on the right, with huge signup button -Tons of whitespace w/ 'floating' elements -Footer styled very similar -Same location on the page and method of promoting their paid product -etc

Re: New GitHub Logo

#25

Post by [deleted] »

jlogsdon wrote: post #24
wilfra wrote: post #16

Looks like this came with a homepage redesign as well: http://github.com If imitation is the sincerest form of flattery, Drew Houston ought to be feeling great right about now.

They redid the homepage a while back. December 2012: https://github.com/blog/1355-new-homepage

[deleted]

Re: New GitHub Logo

#26

Post by kepano »

The new logotype looks great. The capitalization is a non-issue in the long term, it doesn't matter if people continue calling it lowercase git.

I have qualms about the Octocat mark though. Everyone wants to be Apple and drop their name in favor of a recognizable logo. What people forget is that the logo for Apple is actually an apple. That's what made it so easy for Apple to adopt this strategy early on. The same approach can work for companies that have a massively recognizable brand and an advertising budget dedicated to burning the icon into our retinas (Nike). But it still requires having a memorable mark.

For applications of the logo where scale comes into play, GitHub's designers clearly haven't reviewed their branding 101 coursework. Read Paul Rand's IBM style guide for a refresher on the 8-stripe and 13-stripe versions of his logo. The applications they show on their site at 30x30px and lower are barely readable.

Re: New GitHub Logo

#27

Post by bonzoesc »

brodney wrote: post #19
lasome wrote: post #8

I'd really like to hear their thoughts around the capitalization of GitHub. Everyone who uses git interacts it with it in downcase. To see it upcased like that is unfamiliar.

I think the difference is the command vs the product. Even the git homepage refers to it in uppercase almost everywhere [0]. A similar example would be capitalizing Java everywhere, but using java for commands. [0] http://git-scm.com/

"Git" is the system of software, protocols, metaphors, and storage. "git" is the executable.

It's similar to "Perl" and "perl": http://perldoc.perl.org/perlfaq1.html#Whats-the-difference-b...

Re: New GitHub Logo

#28

Post by lifeisstillgood »

oh dear.

I may be reading too much between the lines, but thy post, and the logo-page, are corporate, goal driven projects (maybe top down) that are then wrapped up in nice fluffy words.

Its not the same as nice fluffy ideas, getting thrown out and tested, with maybe as much attention from lawyers as aspell.

Of course it happens, but this is the time github went from that nice sparky startup, to the long slide into corporate beige.

In many ways its a triumph, startups just don't succeed like this. And I would wish success and money and more success on them all - but my antennae twitched.

Still paying monthly for it though. Octocat will cry all the way to the bank

Re: New GitHub Logo

#29

Post by [deleted] »

wilfra wrote: post #21
bgentry wrote: post #18

Earlier quoted context omitted.

Can you explain on why you think the new Github homepage imitates Dropbox's homepage? They both look pretty standard to me.

-Very similar logotype -Signup form on the right, with huge signup button -Tons of whitespace w/ 'floating' elements -Footer styled very similar -Same location on the page and method of promoting their paid product -etc

[deleted]
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