There's so much negativity in this thread, wasn't the whole idea that these guys had plans and an architecture to scale up to the order of a terra-flop by 2014, and 20 by 2022? And look! they're shipping. This first chip may not be impressive, but I'll welcome a new player to the market who has big plans to innovate.
But then they've included some really weird wording. They know that people are hostile to that wording, yet they chose to continue to use it.
When you're educating people it's important to be clear about terminology.
Having said that, I think it's neat, and I wish them luck. I think they're missing one of the main points of the RPi's success - it is dirt cheap. At $35 people will take a risk. At $90 people need to think about it. That might sound odd on HN where people tend to have a lot more disposable income.