A New Way to see Android Mobile Gaming Trends

#1

Post by immad » Fri, Apr 12, 2013, 10:52 PM UTC

A New Way to see Android Mobile Gaming Trends
devblog.heyzap.com

Re: A New Way to see Android Mobile Gaming Trends

#2

Post by mmmooo » Fri, Apr 12, 2013, 11:53 PM UTC

I know these are just estimates, but 90m monthly actives on android alone seems unlikely for candy crush. Google play claims 10m-50m installs. Sounds like data is being extrapolated from a biased sample, unless play's data is regional.

Re: A New Way to see Android Mobile Gaming Trends

#3

Post by obviouslygreen » Fri, Apr 12, 2013, 11:58 PM UTC

mmmooo wrote: post #2

I know these are just estimates, but 90m monthly actives on android alone seems unlikely for candy crush. Google play claims 10m-50m installs. Sounds like data is being extrapolated from a biased sample, unless play's data is regional.

Your comment immediately brought this to mind: http://xkcd.com/605/ :)

Re: A New Way to see Android Mobile Gaming Trends

#4

Post by [deleted] » Sat, Apr 13, 2013, 12:01 AM UTC

[deleted]

Re: A New Way to see Android Mobile Gaming Trends

#5

Post by jrh555 » Sat, Apr 13, 2013, 2:03 AM UTC

mmmooo wrote: post #2

I know these are just estimates, but 90m monthly actives on android alone seems unlikely for candy crush. Google play claims 10m-50m installs. Sounds like data is being extrapolated from a biased sample, unless play's data is regional.

I just checked my app and the numbers for both monthly and daily actives appear to be about an order of magnitude too high. They are close if you just divide by 10 though. Maybe this is the case for all the apps? The rankings look like they could be right.

Re: A New Way to see Android Mobile Gaming Trends

#6

Post by mmmooo » Sat, Apr 13, 2013, 2:13 AM UTC

jrh555 wrote: post #5

mmmooo wrote: post #2

I know these are just estimates, but 90m monthly actives on android alone seems unlikely for candy crush. Google play claims 10m-50m installs. Sounds like data is being extrapolated from a biased sample, unless play's data is regional.

I just checked my app and the numbers for both monthly and daily actives appear to be about an order of magnitude too high. They are close if you just divide by 10 though. Maybe this is the case for all the apps? The rankings look like they could be right.

That would make more sense, with candy crush being so closely tied to facebook, and currently having ~68m monthly users there (that is of course iOS + android + canvas), I would have guessed 10m-20m on android. Granted this is just one app.

Re: A New Way to see Android Mobile Gaming Trends

#7

Post by immad » Sat, Apr 13, 2013, 2:56 AM UTC

mmmooo wrote: post #2

I know these are just estimates, but 90m monthly actives on android alone seems unlikely for candy crush. Google play claims 10m-50m installs. Sounds like data is being extrapolated from a biased sample, unless play's data is regional.

The data is sampled from the Heyzap app. So English focused social games will tend to be overestimated.

We did calibrate on quite a few data points. I will think about normalizing for the above bias too

Re: A New Way to see Android Mobile Gaming Trends

#8

Post by immad » Sat, Apr 13, 2013, 3:22 AM UTC

jrh555 wrote: post #5

mmmooo wrote: post #2

I know these are just estimates, but 90m monthly actives on android alone seems unlikely for candy crush. Google play claims 10m-50m installs. Sounds like data is being extrapolated from a biased sample, unless play's data is regional.

I just checked my app and the numbers for both monthly and daily actives appear to be about an order of magnitude too high. They are close if you just divide by 10 though. Maybe this is the case for all the apps? The rankings look like they could be right.

Cool. Which game do you make?