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Show HN: The Found a Business Book – Interviews with Entrepreneurs

foundabusiness.com

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Re: Show HN: The Found a Business Book – Interviews with Entrepreneurs

#21

Post by jjets718 »

kumarski wrote: post #20

These entrepreneurs are great, but they all look like they do web stuff only. The only thing I think about when I see this is: "The facebooks are great, but what about the Maersks" Kudos to you creating something, but maybe the title is a bit too ambitious. The fact that you are 17 and have done this is commendable, but I strongly recommend that you reach out and try to get exposure to the entrepreneurs who build phy…

Thank you very much for the feedback! My plan is to add more entrepreneurs to the book in the future, and I will definitely try to add people who have created physical products.

Re: Show HN: The Found a Business Book – Interviews with Entrepreneurs

#25

Post by ruswick »

This book looks genuinely compelling, and is the first "HN books" in which I've been truly interested for quite some time. Alas, the price is too steep for me, and, were I in a position to buy it, this book would likely sit dormant in my queue of unread books for months if not years. Still, good luck.

(As an aside, the website is downright unusable on mobile.)

Re: Show HN: The Found a Business Book – Interviews with Entrepreneurs

#26

Post by thatthatis »

Books like this should really offer a money back guarantee.

Why? It signals quality and enables speculative purchasing.

The quality signal I think is obvious.

The speculative purchasing is an incremental sale. Emotionally, I'm not going to purchase this book without a guarantee unless I've decided to commit time to read it. However, with a guarantee I can buy it on the chance that I might read it. It's not logical, I know, but it is how customers work emotionally.

Also, economically your guarantee is basically free. 99% of the time its not worth my time to request the refund even if I don't like the book. The 1% is if your book has made me emotionally angry due to its poor content (1 book I've ever read).

But, people will game the system? No they won't. At least not in sufficient volume to make it worth worrying about. If I want to scam a free copy of your book, it's likely I can find a pirated version faster than I can get my wallet and enter my credit card number.

Re: Show HN: The Found a Business Book – Interviews with Entrepreneurs

#27

Post by wavesounds »

When I was a teenager I was interviewing bands with a tape recorder and printing the interesting parts in photocopied fanzines we would give away for free at shows and record stores. Nowadays kids interview CEOs via email and charge $15 to download a PDF of their responses. The times they are a changing.

Re: Show HN: The Found a Business Book – Interviews with Entrepreneurs

#28

Post by orangethirty »

Interesting landing page. The choice of three feels weird. You usually go from to for the sub-headlines. The being the main hook. I would actually move your second headline ("Do you wish you could learn about business from some of the world's best entrepreneurs?") to the top, and then move the other ones to tags.Adding a picture of the book cover to the page usually helps sales due to how connects the price to a "tangible" product (even if its not). Make the free sample offer more noticeable. I did not see it the first three times I browsed the page. Tip: use a different color other than blue. The call to action button also washes away in the theme. Since you are using bootstrap, test using the btn-danger class (which makes it yellow), and change the button font color to black or dark grey. The page background should be a bit lighter to ease readability. Maybe use a light pattern from subtlepatterns.com. Instead of using italics in the second sub-headline ("Then The Found a Business Book is for you.") test changing the font color to a dark red. It tends to improve how much of the page people read.

Still, a very good start. Much better than most startups out there.

Re: Show HN: The Found a Business Book – Interviews with Entrepreneurs

#29

Post by kriro »

Bought,

will read it on the train on Monday. Excellent timing since I just finished reading all the interviews in "Founders at Work" that were on my most interesting list.

I saw that I used Gumroad to pay for it and Sahil is interviewed in the book. I think I'll read that one first :D

Edit: Small piece of advice: Imo it looks better and is easier to scan if single points actually have some sort of bullet or similar. This goes for the landing page (you'll learn X,Y,Z) as well as for the table of contents of the actual book :D

Re: Show HN: The Found a Business Book – Interviews with Entrepreneurs

#30

Post by jjets718 »

ryangilbert wrote: post #23

I started something similar with www.founders.cc (launches May 1)! I'll definitely be buying this one as well. Looks like a solid list of entrepreneurs.

Hi, Ryan! I saw founders.cc on Twitter a while back. I'm looking forward to buying your book as well! I think you're doing great work.
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