This is the quintessential first world problem. Out of the range of problems facing society that you could solve, of all the ways you could create value by making peoples' lives better, you settled on "making airport pickup easy". Now, this is probably a completely rational move from the company's perspective. Silicon Valley over the last few years has been backstopped by acquihires and other such soft landings, and…
Are you sure you wouldn't say the same thing if it was 1975 and they'd made a Basic interpreter for a toy computer used by a few hobbyists? Big things often start small. In fact, usually start small. And in any case it's just mean of you to piss all over these guys' efforts. It makes me embarrassed for HN when people launch something new, and this is the sort of response they get.
It saddens me that the most common response these days seems to be some version of 'Let me list all the reasons why this is crap.'
What happened?