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Remember the Skittles.com Experiment? Here are the results.

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Re: Remember the Skittles.com Experiment? Here are the results.

#3

Post by jackowayed »

Well, duh.

Do something weird with your website, especially involving something as viral-able as Twitter, and your page views go way up. But, as far as I know, Skittles does not make its money off of page views.

This isn't even granular enough to show if it's been going up even after the initial web talk about it or if it's on its way back down or even if that's right after they did it.

The true "results" would be sales data.

Re: Remember the Skittles.com Experiment? Here are the results.

#4

Post by TomOfTTB »

jackowayed wrote: post #3

Well, duh. Do something weird with your website, especially involving something as viral-able as Twitter, and your page views go way up. But, as far as I know, Skittles does not make its money off of page views. This isn't even granular enough to show if it's been going up even after the initial web talk about it or if it's on its way back down or even if that's right after they did it. The true "results" would be sa…

Everything you say is true but you do have to admire the simple brillance of the whole thing.

They basically outsourced 99% of their web page under the guise of "embracing Social Networking" and got all kinds of attention and praise for it.

I don't know how much that little flash overlay cost them to make but I'm betting they got at least 1,000 times the marketing value out of it.

Re: Remember the Skittles.com Experiment? Here are the results.

#5

Post by dmix »

khangtoh wrote: post #2

http://skittles.com/chatter.htm Skittles nailed it. They embraced social media and that is going to start a trend from here. I'm glad our startup is going to be venturing into this space.

After the last 3 years, the one thing I've come to despise more then the phrase "web 2.0" is "social media consultant".

I'm all for companies adopting new tools and being transparent. But the amount of hyperbole used to communicate technical advancements to mainstream companies bothers me.

Re: Remember the Skittles.com Experiment? Here are the results.

#7

Post by breck »

jackowayed wrote: post #3

Well, duh. Do something weird with your website, especially involving something as viral-able as Twitter, and your page views go way up. But, as far as I know, Skittles does not make its money off of page views. This isn't even granular enough to show if it's been going up even after the initial web talk about it or if it's on its way back down or even if that's right after they did it. The true "results" would be sa…

> The true "results" would be sales data.

I would suspect the sales bump from the traffic increase wouldn't be enough to show up as significant on the Skittles' radar. However, I personally bought 4 packs of skittles last month. Which is 3+ more than usual.

I think what's interesting about this is that Skittles has next to no traffic(40k a month for a year), so they said "let's roll the dice", and suddenly they got half a million visitors. I like that kind of thinking.

Re: Remember the Skittles.com Experiment? Here are the results.

#9

Post by swombat »

TomOfTTB wrote: post #4
jackowayed wrote: post #3

Well, duh. Do something weird with your website, especially involving something as viral-able as Twitter, and your page views go way up. But, as far as I know, Skittles does not make its money off of page views. This isn't even granular enough to show if it's been going up even after the initial web talk about it or if it's on its way back down or even if that's right after they did it. The true "results" would be sa…

Everything you say is true but you do have to admire the simple brillance of the whole thing. They basically outsourced 99% of their web page under the guise of "embracing Social Networking" and got all kinds of attention and praise for it. I don't know how much that little flash overlay cost them to make but I'm betting they got at least 1,000 times the marketing value out of it.

No, it's not all that admirable. It's nice, but I see nothing to "admire" there. And I don't think it's "brilliant" either.

It's easy to get eyeballs. Microsoft could get a million visitors right now by replacing their homepage with a black screen with a smiley in the middle. The question is, do they benefit from these eyeballs? I don't see that Skittles will.

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