Christ, what an asshole. "An annual web poll shows that once again, Electronic Arts will be named the "Worst Company in America". We at EA understand that we provide a lightning rod for many in an industry that has undergone massive change and experienced a great deal of consolidation. We've acquired beloved game developers, we've put storied franchises to rest, and we've sheparded evolutions in gameplay and game des…
Seriously, good job. Why is it so hard to be honest with customers once a company grows past a certain point? Does the money corrupt, or am I naive, or both?
The fundamental problem is that his post was targeted at the 10,000 industry and customer elite, none of whom feel like giving the Titan much respect because nobody fundamentally likes the #1 guy.
Who he should have been writing to were the 350M people he claims to support. When you're selling sweet-smelling electronic vapor, you use sweet-smelling words to gently remind people that comparing a videogame developer to ACTUAL HITLER is insane and insulting. That a substantial portion of the market is composed of profound assholes is beyond the point.
You don't play at their level, you don't speak at their level, and you don't engage in CEO Ego-battle 3000X. It's just fucking videogames.
Their true customer is a 15 year old girl playing Simpsons on her Samsung. He should be writing to her.