They could've "done better" by actually saying what they will do to improve things. This was an absolutely atrocious PR piece. It didn't address any of the issues people were having. "45 million registered users are proving them wrong." Such a goofy and useless statistic. When you require registration for your products, that doesn't mean people are satisfied users of your service, it means you got a lot of people to…
As a non-gamer, I don't get it. Why do people buy EA games if they hate them so much?
Unfortunately, there's also an aspect that consumers don't get a whole lot of choices. Movies are a decent comparison to that. Why are there so many bad sequels that everyone hates? Cause they still buy tickets. Any movie > no movie.
Plus, EA used to make great games.