They could've "done better" by actually saying what they will do to improve things. This was an absolutely atrocious PR piece. It didn't address any of the issues people were having. "45 million registered users are proving them wrong." Such a goofy and useless statistic. When you require registration for your products, that doesn't mean people are satisfied users of your service, it means you got a lot of people to…
To be fair, people werent exactly happy when they had to sign into Steam to play HalfLife2 in 2004 either. Times are different i know, but people tend to forget that Steam was forced upon us in quite similar ways and really wasnt everyones darling like it is today. I agree with the rest of your comment though.
I can't think of one, which is telling. SimCity had the potential to be and, well, wasn't.