21–30 of 59 posts
Poking around a bit, my only suggestion so far is to make the text font size bigger on some of the text-heavy pages (FAQ) and make the line lengths shorter. Lines of text should be around 65 characters long.
If I wanted to advertise in the US, I would probably use this to get ideas on what kind of ad spaces are available and what their ceiling prices are. Then I would call them and try to negotiate. In my limited magazine advertising experiences I've found that list prices can be a multiple of what you'll get after a bit of haggling.
We have taken this into consideration and you can use the messaging tools of TapInko to 'haggle'. Have a look, let me know your thoughts.
The goal really was to keep it easy.
Holy crap, that is an excellent idea. Poking around a bit, my only suggestion so far is to make the text font size bigger on some of the text-heavy pages (FAQ) and make the line lengths shorter. Lines of text should be around 65 characters long.
That is my biggest complaint. I have no idea what this is all about unless I dig deeper (which most people won't do).
You've done a good job with simple layout on the main page, but I had no idea what you were all about when I first hit the page. Your titles say "advertising marketplace" and "advertising made easy". I suspect that most people visiting a website are accustomed to think online advertising. But you are focused on print. So why don't you actually say 'print' advertising anywhere on the main page. That is my biggest comp…
Since this is the internet and advertising is everywhere, seeing the words "advertisement" don't really tell me anything. Is it online? Print? Billboards? Your home page doesn't say.
You need to make it extremely clear what you're selling and to whom--something like "Buy Real-world ads online."
I was a little confused when I first arrived on your site. All of the different words and taglines danced around what it is you really do. It says "Advertise Here," "Advertising Made Easy," "The Advertising Marketplace," etc. The big map could have been from any number of businesses. Since this is the internet and advertising is everywhere, seeing the words "advertisement" don't really tell me anything. Is it online?…
You've done a good job with simple layout on the main page, but I had no idea what you were all about when I first hit the page. Your titles say "advertising marketplace" and "advertising made easy". I suspect that most people visiting a website are accustomed to think online advertising. But you are focused on print. So why don't you actually say 'print' advertising anywhere on the main page. That is my biggest comp…
I looked in my area (Ohio) and you seem to have multiple listings for the same person. The college newspapers and other local rags are a great idea.
Homepage has too much nagging to register without a clear value proposition or explanation of the site's purpose. It isn't clear what the service is from the overly broad homepage taglines: "Advertising Made Easy" and "The Advertising Marketplace". (The domain name doesn't convey either but it is brandable). I'd tighten that tagline into something more specific and compelling.
You might want to start by focusing on a specific geographic market (i.e. Philly) or vertical (i.e. political ads) or type of advertising (i.e. print) or even just college papers and expand from there. (I bet a lot of consumer product companies would advertise in college papers if it was easier to do) Newspaper or radio remainders would be good now that Google is exiting.
The calenders don't work in FF 3. Also, white text on a black background is tough to read and is unprofessional to me. The FAQ page javascript is an annoying and unneeded interface.
Happy hunting and let us know how it goes!