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Do bigger images mean improved conversion rates? Three case studies

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Re: Do bigger images mean improved conversion rates? Three case studies

#21

Post by ricardobeat »

dclowd9901 wrote: post #18

> Responsive web designers know that on many sites, as few as 20% of visitors will bother to scroll down. Is this really an "understood" truth? In our own study for our own site, we found nearly everyone scrolled the page all the time, and that seems the be the case with every colleague I've ever talked to as well. Who goes to a page and says, "fuck it, that scroll wheel is just way too damned difficult"?

No idea where they got that number, or what a "responsive designer" is (answers phone calls quickly?). This myth has been debunked long ago.

Re: Do bigger images mean improved conversion rates? Three case studies

#22

Post by jordanmessina »

How can you call something a baseline control with completely different messaging and layout than the variation? The last two examples can't even come close to attributing the increase in conversion to larger images. This is just an advertisement for WhichTestWon. Coincidentally, WhichTestWon is the author's employer...

Re: Do bigger images mean improved conversion rates? Three case studies

#23

Post by crimsonzagar »

orangethirty wrote: post #15

1. Bigger images usually improve click-through rates. Why? There are a number of reasons. An image is used to to tell part of the sales message. People relate ideas to images and understand the message you are trying to send better. Also, a lot of people love reading what is under images. As a result, your copy gets read more often. A bigger image amplifies this by turning the landing page into a sort of short story.…

There is an old adage A picture is worth a thousand words for exactly that reason. It helps people scroll less and get the message without having to read too much text.

All one needs to do is consult the artist within and choose the right image for better conversion. That's exactly the point no. 3, like you said, kudos. IMHO, images and their messaging are probably one of the spots where art and math can converge.

Re: Do bigger images mean improved conversion rates? Three case studies

#24

Post by Spooky23 »

ricardobeat wrote: post #21
dclowd9901 wrote: post #18

> Responsive web designers know that on many sites, as few as 20% of visitors will bother to scroll down. Is this really an "understood" truth? In our own study for our own site, we found nearly everyone scrolled the page all the time, and that seems the be the case with every colleague I've ever talked to as well. Who goes to a page and says, "fuck it, that scroll wheel is just way too damned difficult"?

No idea where they got that number, or what a "responsive designer" is (answers phone calls quickly?). This myth has been debunked long ago.

A responsive designer in this context is somebody who designs webpages to scale to screen width. So the same codebase services smartphones and 1900x1200 browser windows.

The thing that is puzzling to me is the whole thing about people scrolling & responsive design. How do you design something to avoid scrolling when your layout is designed to accommodate any screen size? It seems like those concepts are in conflict.

Re: Do bigger images mean improved conversion rates? Three case studies

#25

Post by orangethirty »

crimsonzagar wrote: post #23
orangethirty wrote: post #15

1. Bigger images usually improve click-through rates. Why? There are a number of reasons. An image is used to to tell part of the sales message. People relate ideas to images and understand the message you are trying to send better. Also, a lot of people love reading what is under images. As a result, your copy gets read more often. A bigger image amplifies this by turning the landing page into a sort of short story.…

There is an old adage A picture is worth a thousand words for exactly that reason. It helps people scroll less and get the message without having to read too much text. All one needs to do is consult the artist within and choose the right image for better conversion. That's exactly the point no. 3, like you said, kudos. IMHO, images and their messaging are probably one of the spots where art and math can converge.

Yes, they do converge. I have a lot of data from using images to increase conversion. Such as using simple pie graphs to demonstrate price/value over competitors, or Venn diagrams to help people choose which option is best fr them.

Re: Do bigger images mean improved conversion rates? Three case studies

#26

Post by aptwebapps »

crimsonzagar wrote: post #23
orangethirty wrote: post #15

1. Bigger images usually improve click-through rates. Why? There are a number of reasons. An image is used to to tell part of the sales message. People relate ideas to images and understand the message you are trying to send better. Also, a lot of people love reading what is under images. As a result, your copy gets read more often. A bigger image amplifies this by turning the landing page into a sort of short story.…

There is an old adage A picture is worth a thousand words for exactly that reason. It helps people scroll less and get the message without having to read too much text. All one needs to do is consult the artist within and choose the right image for better conversion. That's exactly the point no. 3, like you said, kudos. IMHO, images and their messaging are probably one of the spots where art and math can converge.

"There is an old adage A picture is worth a thousand words for exactly that reason. It helps people scroll less and get the message without having to read too much text."

I may be combining your first and second sentences together in a way that you did not intend, but I think the adage is older than scrolling ...

Re: Do bigger images mean improved conversion rates? Three case studies

#27

Post by villek »

ricardobeat wrote: post #21
dclowd9901 wrote: post #18

> Responsive web designers know that on many sites, as few as 20% of visitors will bother to scroll down. Is this really an "understood" truth? In our own study for our own site, we found nearly everyone scrolled the page all the time, and that seems the be the case with every colleague I've ever talked to as well. Who goes to a page and says, "fuck it, that scroll wheel is just way too damned difficult"?

No idea where they got that number, or what a "responsive designer" is (answers phone calls quickly?). This myth has been debunked long ago.

Link to the source (http://www.nngroup.com/articles/scrolling-and-attention/) is in the comments.

However, as the author admits in the comments (after being corrected by a reader), he has interpreted the results of the source incorrectly. The cited report actually only says that "Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold."

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